Your daily workout
* You will lead the planning, localization, and execution of Global Marketing campaigns and regional marketing tactics to drive brand awareness, demand generation, and sales enablement in North America.
* You will serve as the primary liaison between Global Marketing and North American Sales by researching local market specifics, staying informed on fitness trends, and refining value propositions for region-specific messaging.
* You will manage and maintain all North American marketing channels, including digital platforms, social media, direct marketing, and PR, ensuring alignment with global strategies.
* You will partner with segment leaders to develop and implement targeted sales and marketing strategies that drive growth and achieve objectives.
* You will collaborate with segment leaders to design and execute tailored sales and marketing strategies that address segment-specific needs, providing strategic support and resources to drive growth and achieve business objectives.
* You will implement and measure ROI-driven marketing initiatives across various touchpoints, such as landing pages, ad campaigns, email nurtures, and content creation.
* You will collaborate with product marketing and distribute high-impact sales collateral, including pitch decks, product information, case studies, videos, tech sheets, blogs, and whitepapers, to empower the Sales team and enhance pre-sales engagement.
* You will collaborate with the Events team to promote and increase engagement in key EGYM events within North America.
* You will establish key performance indicators (KPIs) to measure campaign success and communicate priorities, timelines, and outcomes to key stakeholders.
* You will act as the EGYM North America brand advocate, ensuring consistent, compelling messaging across all marketing channels and maintaining a strong brand presence in the region.
Your fitness level
* You have at least 4 years of broad experience across multiple marketing disciplines.
* You hold a degree in marketing, advertising, communications, or a related field.
* You are a performance-driven marketer with a passion for testing, learning, and optimizing strategies.
* You analyze and optimize the marketing funnel to drive conversions and improve customer engagement across each stage, from awareness to retention.
* You are a strong, creative writer, particularly for short-form content, and capable of developing your own creative assets for local campaigns using provided tools and templates when needed.
* You thrive in both strategic and hands-on roles, working effectively under pressure and managing timelines.
* You enjoy coordinating across departments and collaborating on both creative and strategic projects.
* You understand and are comfortable with the travel expectations for this role (both domestic and international) at 15-20%. A valid passport is required.
Your training goal for your first 6 months
* You will demonstrate a clear understanding of the Global Marketing & Brand strategy.
* You will devise a comprehensive marketing plan for North America in collaboration with local Sales teams and Global Marketing.
* You will stay current on the latest marketing trends, particularly in the fitness industry.
The equipment we provide
* You will earn an annual salary of $70,000 to $87,000.
* You will have a competitive benefits package including: health, dental, and vision insurance, 401k with company match, monthly wellness, phone and internet stipends, 14 paid holidays per year, and PTO (to name a few!)
* You will receive hands-on training and become a true EGYM expert.
* You will be part of a modern, international company culture where talent and passion are welcomed, heard, and part of the decision-making process.
* You will enjoy a flexible, hybrid environment.
* You will benefit from a steep learning curve and grow with varied and challenging tasks.
* You will enjoy the start-up flair of a well-established company and benefit from a steep learning curve with varied, challenging tasks.
Contact Information
Apply now by uploading your documents (CV, certificates, references, salary expectations, and earliest possible start date) and specify the job ID #1551
Contact: Adrianna Jimenez
For further information: https://career.egym.com #J-18808-Ljbffr