Location: Worthing, West Sussex Salary: £35,000 - £40,000 Hours: Full Time, Permanent Continuing Caremark Limited’s period of exciting growth, we are seeking a passionate and driven National Marketing Manager to take ownership of our national marketing fund. Caremark Ltd is a wholly UK-owned and operated home care franchise with an established and successful UK-based network. Summary of the role Reporting to the Director of Marketing you will be responsible for developing and implementing strategic marketing initiatives to promote Caremark to customers and candidates, drive engagement, and generate leads for our network of franchise offices. You will work closely with franchise owners, the wider marketing team and selected partners to implement the objectives of our national marketing initiatives. Responsibilities As National Marketing Manager, you will have responsibility for: Managing the national marking fund budget. Be the ‘go-to’ contact regarding the implementation of the national marketing strategy. Ensuring all marketing activities are assigned correctly. Manage the relationship with external marketing partners supporting the national marketing fund. Partner effectively with the wider members of the marketing teams and field-based Regional Support Managers. Evaluate the effectiveness of marketing campaigns and initiatives. Manage marketing for Franchise recruitment, generating leads for new potential franchise territories. E-marketing, website & social media management and B2B content generation for franchise recruitment. Contribute to wider team and departmental projects. Experience Previous experience taking ownership of a marketing budget. 5 years of relevant marketing experience Chartered Institute of Marketing; or Business & Marketing Degree preferred. Previous franchising experience is preferred but not essential. This is a fantastic opportunity for an experienced marketing professional to take ownership of an exciting and key national campaign within the organisation and make a significant impact. Who We Are Caremark is one of the largest UK home care franchisors with over 140 franchise offices operating in the UK and Internationally. Our franchisees operate in the heart of their communities as passionate ambassadors of personalised care in customers’ homes. Our services range from providing that little bit of extra help with daily life, to more complex care for conditions like Dementia. With a reputation for excellence since our inception in 2005, we have grown to become one of the leading UK providers of home care services. Franchise Support Centre employees have 6 core values, we are: Trustworthy, Honest, Compassionate, Positive, Accountable, and Supportive. Benefits: Flexi time (start between 8am – 10am/ finish between 4pm-6pm) Private Medical Insurance 33 days of holiday (Inclusive of bank holidays) 5 Paid Volunteering Days per year Life Insurance cover Eye Care Vouchers Company Pension scheme 1 Day working from home each week Free Wellbeing Counselling Program & Support Programme (EAP) Annual Personal Development Budget Option to sign up to the Blue Light Discount Card