Performance Marketer Role at The Genius Group
Craft market-leading ad campaigns as a Performance Marketer in a high-volume lead generation role. Located near Manchester, The Genius Group (TGG) is renowned for outside-the-box strategies, trendsetting creative ideas, and unmatched lead-generation prowess.
Salary: £60k - £80k per annum.
Job Description:
* Campaign Planning and Execution: Plan, execute, and optimize large-scale performance marketing campaigns across Facebook, Google, and other digital channels.
* Daily Spend Management: Manage daily advertising spend of £150k, ensuring every penny is spent with precision, delivering maximum ROI.
* Data Analysis: Analyze data, identify trends, and make decisions to drive continuous improvement.
* A/B Testing: Run A/B tests on ads, landing pages, and funnels to unlock new levels of performance.
* Performance Reporting: Create detailed performance reports, highlighting success and opportunities for optimization.
* Campaign Scaling: Scale campaigns to reach their full potential while maintaining performance metrics.
* Cross-Platform Collaboration: Collaborate between Google and Facebook campaigns, ensuring consistent brand messaging and optimized budget allocation.
* Marketing Tech Updates: Stay ahead of platform changes, algorithm updates, and new marketing tech.
The ideal candidate will have 4-5 years of performance marketing experience, analytical skills, budget management, data analysis, and experience with A/B testing and data visualization tools. Adaptability and a creative problem-solving approach are also essential.