CRM Executive
Responsible to: JD CRM Manager
Department: Digital
Location: Bury
Hours: 40 hours per week
Role Overview:
The purpose of this job is to manage the customer database and CRM activity including email activity, research, and reporting.
Key Duties/Responsibilities:
1. Deploying and managing email campaigns including standard sends, automated sends, and trigger sends.
2. Managing the customer database, ensuring we are protecting our deliverability reputation by targeting customers effectively.
3. Understanding the customer lifecycle, implementing test and learn to optimize communications across all channels: email, paid, and outbound.
4. Defining and implementing segmented and promotional email communication plans including lifecycle programs and behavioral targeting.
5. Implementing measures to reactivate lapsed and dormant customers and recommending plans for divesting old data.
6. Working with the digital, buying, and merchandising teams to plan promotional email campaigns promoting key product areas and brand messages.
7. Continued analysis and measurement of email performance and benchmarking against competitors and other leading retailers for best practice.
8. Continuously analyzing and reporting site and content performance and recommending improvements and developments.
9. Developing a full email testing plan to test email content, subject lines, send times, and any other tests we wish to conduct.
10. As part of the digital team, setting a great example to all colleagues of the business.
Skills/Experience/Knowledge needed:
1. Experience of CRM programs is essential.
2. University graduate or equivalent marketing qualification is advantageous.
3. Strong organizational skills and ability to multi-task are essential.
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