This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Requisition ID: 53404
Position Type: FT Fixed Term
Workplace Arrangement: Hybrid
About Kerry
Kerry Dairy Consumer Foods is looking for a talented Senior Brand Manager to join the Team to work on an exciting new start-up brand, SMUG Dairy, which launched in April 2024 and is set to shake up the Dairy Category.
About the role
The successful candidate will be joining at the very start of our journey and play a key role in setting the brand up for future success. Working on a start-up brand, this role will be full-on and multi-faceted - from getting the basics right, engaging internally and externally, collaborating with key Agency Partners, developing motivating communications, or go-to-market activation plans. No day is the same in our quest to successfully launch SMUG as the new way to do Dairy in a tempting, unmissable, and clear way.
They will be agile, responsive, comfortable with ambiguity, bring the outside in, inspire and excite the Business and our Customers about SMUG Dairy, and ensure delivery in line with the Business and Commercial metrics. There is also a longer-term view of expanding the brand internationally.
We are looking for a driven, passionate individual who is above all a Team Player, flexible, adaptable, and happy to get stuck in and make things happen.
This is a hybrid role in Staines with occasional travel to London and Ireland.
Key responsibilities
• Working in conjunction with the Marketing Lead to launch and land a new Dairy Brand into the UK Market
• Working with the Marketing Lead and Agency Partners on campaigns to unlock the brand potential through 360° communications channels.
• Leading elements of the Integrated Marketing Communications - Digital & Social lead
• Leading the shopper marketing and activation plan (including sampling) with supporting agency
• Leading the Brand renovation agenda optimizing existing products and packaging across cheese, butter, and milk
• Brand lead for artwork production/repro/printing.
• Key brand liaison with the sales and field sales team
• Project managing specific innovations
• Supporting the forward-looking innovation pipeline in conjunction with the Branded Innovation Team
• Tracking and evaluating in-market performance and identifying opportunities to accelerate and optimize.
Qualifications and skills
• Degree qualified
• Previous experience in Brand Marketing roles
• FMCG background and experience (preferable Food / Beverage)
• Experience and knowledge of artwork and repro processes
• Track record of successful creative development and leading Inter Agency Teams
• Social and Digital capability and evidence of how driven Brand growth, objectives, and performance
• Able to influence, build effective relationships, and manage at senior levels within and outside the organization
• Comfortable with ambiguity
• Confident to own relationships and decision making and work autonomously as needed
• Desirable: experience and successful track record of launching a New Brand or Start-up
#J-18808-Ljbffr