Account Executive - Member Services
Salary - OTE £35 - £45k PA
Location - Warwickshire
The Company:
The company serves as a prominent membership body for the property sector. Their collaboration with a well-known figure in the industry is driven by a mutual goal of assisting the public in identifying top-tier agents in their local areas, while also highlighting the significance of regulated agencies and qualified professionals.
Job Purpose:
The primary goal of this role is to drive the promotion and sale of memberships, courses, events, and qualification study packages. The focus is on effectively engaging potential members and existing members, highlighting the diverse benefits the organisation provides, and ultimately maximizing our commercial income.
Key Responsibilities:
1. Membership Promotion:
1. Actively promote and sell memberships to potential members.
2. Communicate the value propositions and benefits of becoming a member.
3. Drive sales of courses, events, and qualification study packages.
4. Provide comprehensive information on offerings to assist potential customers in making informed decisions.
2. Member Engagement:
1. Engage with existing members to reinforce the benefits of their membership.
2. Foster a sense of community and loyalty among members.
3. Commercial Income Maximization:
1. Develop and implement strategies to maximize commercial income for the organisation.
2. Identify and explore opportunities for revenue generation through various channels.
4. Market Insight:
1. Stay informed about industry trends and competitor activities.
2. Provide feedback on market dynamics to enhance our offerings and competitiveness.
5. Relationship Building:
1. Build and maintain strong relationships with clients, potential members, and stakeholders.
2. Collaborate with internal teams to ensure cohesive and effective customer engagement.
By excelling in these responsibilities, the role contributes significantly to the overall growth and success of the organisation, ensuring a strong and sustainable commercial position.
Prospecting Responsibilities:
Reach out to existing members with the aim of securing additional attendance for events. Ensure that event capacities are maximized through effective member communication.
Targeted Campaign Calls: Conduct targeted campaigns, including outreach to:
1. Members without qualifications
2. Secondary Memberships
3. Newly Qualified Learners
4. Legislative updates
5. Identify and engage new groups as they emerge.
Feedback Follow-up:
Follow up on feedback forms by proactively calling members. Provide personalised advice and information based on feedback to enhance member experience.
Promotion of Opportunities:
1. Utilize every interaction with members and prospective members to:
2. Promote membership benefits.
3. Encourage engagement with training courses.
4. Highlight upcoming events.
5. Share information about initiatives like Inspire.
6. Facilitate participation in meetings and CPD opportunities.
7. Request personal feedback reviews for Google and social media.
These prospecting activities are integral to expanding the organisation's reach, enhancing member satisfaction, and driving participation in various programs and events. The goal is to build a vibrant and engaged membership community through proactive and personalized communication.
Qualifications:
1. Have in-depth knowledge of all qualifications offered.
2. Handle inbound queries and guide members and prospective members through the qualification process.
3. Administer Study Bundles.
4. Compile qualification and membership proposals for larger organisations.
5. Liaise with external stakeholders.
Courses:
1. Compile brand-aware templates to advertise and sell specific courses in targeted regions.
2. Provide information on hosted courses to advise members based on their experience and needs.
3. Sell in-house courses when appropriate.
4. Manage course bookings on the CRM system, handle invoices, and make necessary amendments or refunds.
Events:
1. Develop brand-aware templates for regional and national conferences to advertise and sell places.
2. Handle bookings, invoices, and chase payments for events.
3. Communicate with targeted regions regarding regional meetings and workshops.
4. Attend conferences to promote company products and services when required.
Inspire Management Training Program:
1. Compile invites for PPDs to join the Inspire program.
2. Handle inquiries, send out invoices, and manage confidentiality agreements.
3. Update Inspire spreadsheets and negotiate delegate areas.
4. Liaise with delegates until the start of the program.
Administration:
1. Maintain records of all courses and events, memberships, renewals, and study bundles on CRM and spreadsheets.
2. Handle invoicing, payment processing, and refunds.
3. Export data from CRM to spreadsheets for marketing purposes.
4. Manage unsubscribes and update records.
5. Collaborate with other departments for a seamless approach to processes.
6. Provide support for membership department inbound queries during peak times.
Key Working Relationships:
1. Collaboration with other members of the Sales Team: Work closely with the Sales Team to ensure effective coordination in achieving sales goals.
2. Interdepartmental Liaison: Collaborate with other departments to guarantee a seamless and optimal service experience for members, potential members, and learners.
3. Engagement with External Stakeholders: Liaise with external stakeholders, including current and potential members, learners, MOL (Manchester Open Learning), and industry suppliers.
Job Requirements and Skills:
1. Excellent Professional Communication Skills: Strong verbal and written communication abilities.
2. Marketing Experience: Demonstrated experience in marketing, with an understanding of effective promotional strategies.
3. Knowledge of the Property Industry and Legislation: In-depth understanding of the Property Industry.
4. Proficiency in Microsoft Office Programs: Essential proficiency in Word and Excel for creating and managing documents.
5. Teamwork and Ability to Work Independently: Strong collaborative skills for effective teamwork.
6. Proactivity and Quick Adaptability: Proactive approach to tasks and problem-solving.
7. Excellent Organisational Skills: Strong organisational abilities to manage tasks and deadlines effectively.
Education / Experience:
1. GCSE grade C or above for English, Mathematics and Science or equivalent
2. Experience working as an administrator (minimum 2 years)
3. Experience with customer service (minimum 2 years)
Job Types: Full-time, Permanent
Pay: £18,000.00-£23,000.00 per year
Additional pay:
1. Commission pay
Benefits:
1. Company pension
2. Free parking
3. On-site parking
4. Work from home
Schedule:
1. Monday to Friday
Application question(s):
1. Do you drive and have your own transport (Essential requirement due to location)
2. Do you have the right to work within the UK without VISA Sponsorship now or in the future?
3. Do you have clear telephone communication skills?
Education:
1. GCSE or equivalent (preferred)
Experience:
1. Account management: 3 years (required)
2. Sales: 3 years (required)
Work Location: In person
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