Job Description The SEO Executive is a vital part of our growing and dynamic digital marketing team. The person will report to the SEO (site) Manager and work closely with the rest of the SEO team, as well as the wider digital team, trade, editorial and marketing teams. Key responsibilities are helping to improve and drive customer engagement, traffic and revenue of sites, and help to improve SEO rankings. You will be expected to keep on top of the trends within the sports & fashion industries, monitor and report on rankings and perform keyword research. Improve site architecture through the implementation of internal links and website styling using basic html Conduct keyword research to support content creation, daily optimisations and the implementation of swiping links, using SEO guidelines to increase web traffic. Identifying and fixing common technical errors - including broken links, redirects Keep abreast of industry-related topics Help populate SEO buying guides template with new content and images Analysing website content performance and making recommendations Monitoring competitor strategies to ensure we are always leading from an SEO perspective Help with day to day SEO tasks and overall site hygiene Performing brand and category reviews