Barchester Healthcare, a leading provider of healthcare services, is seeking a passionate senior sales professional to join their team as a Divisional Sales and Marketing Manager. This vital role will support over 60 care homes across the Central Division, helping to grow their occupancy and drive commercial success.
Main duties of the job
As the Divisional Sales and Marketing Manager, you will be responsible for reviewing the performance of each care home, developing business plans to achieve occupancy, revenue, and EBITDAR objectives. You will line manage a team of Customer Relationship Managers and oversee the commercial performance of Home Service Advisors. You will also be involved in strategic input into enquiry generation, identifying and addressing challenges around enquiry management and community engagement, and delivering training to address these areas. Additionally, you will be responsible for the recruitment, induction, training, and retention of the Customer Relationship Managers and Home Services Advisors, as well as overseeing the Divisional Activities lead and delivery of Life Enrichment programmes in all homes. Maintaining a good awareness of market opportunities, traveling to care homes to gain in-depth knowledge, and supporting Barchester's ambitious new build programme are also key aspects of this role.
About us
Barchester Healthcare is a leading provider of healthcare services in the United Kingdom. With a portfolio of over 200 care homes, the company is dedicated to delivering high-quality care and support to its residents. Barchester is known for its commitment to employee development and is accredited as one of the best companies to work for in the UK.
Job responsibilities
Barchester has a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 60+ care homes across the Central Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across Central England. We are offering a competitive rewards and benefits package, including a generous salary of £60,000 per annum, a competitive car allowance, access to a range of retail and leisure vouchers, and free learning and development opportunities.
Required experience/qualifications
* A background in sales, marketing, and/or communications
* Previous experience managing a high-performing sales team
* Confident in using various reporting processes
* Experience analyzing market and financial data, and presenting conclusions
* Full UK driving licence
Responsibilities
* Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
* Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
* Strategic input into enquiry generation across the division
* Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
* Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
* Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
* Maintain a good awareness of the market opportunities across the division
* Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
* Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
* Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
* Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
* Oversee social media activity for more than 60 care homes
* Demonstrate a clear focus on quality and customer experience
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester is dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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