I’m looking to partner with freelance Digital Analytics specialists to help analyse data to drive business insights, improve user experience, and optimise digital marketing strategies. You’ll have a deep understanding of a variety of digital analytics tools, data tracking, and the ability to translate complex data into actionable recommendations. You will: Develop and implement comprehensive tagging strategies to ensure accurate tracking of user interactions across digital platforms, and collaborate with web developers to ensure proper implementation of analytics using GTM Analyse data from a variety of sources to provide actionable insights, and maintain custom reports and dashboards to track key performance indicators Conduct regular audits of data to identify and resolve tracking issues Translate business needs into technical specifications for data tracking and reporting Identify opportunities to optimise digital campaigns and website performance based on data insights You will need: Strong experience in digital analytics, with proficiency in Google Analytics, GA4, Adobe Analytics, GTM, SQL, Tableau, and familiarity with Python, R, and JavaScript Strong experience with A/B and multivariate testing, and the ability to interpret and analyse complex data sets Knowledge of statistical analysis methods Excellent communication skills, with the ability to communicate complex information to non-technical audiences