Ventus is working with a growing consultancy business, with a primary focus on innovative projects across the offshore renewables industry, to appoint a Marketing & Business Development Associate.
This role will be based out of Aberdeen, with frequent travel to our client's HQ in Bristol.
Key Responsibilities
Digital Marketing:
1. Maintain and update the company's WIX website.
2. Manage and create content for the company's LinkedIn pages.
3. Operate CRM tools like Hubspot for email communications to prospects and existing clients.
4. Monitor and analyze KPIs such as content engagement, website engagement, click-through rates, and sales pipeline metrics.
5. Prepare internal weekly, monthly, and quarterly marcom reports.
Business Development:
1. Manage the front end (digital prospecting and qualification steps) of the sales pipeline.
2. Engage in direct client email and phone/teams communication to qualify incoming leads.
3. Actively manage the sales pipeline - engaging inhouse subject matter experts to engage with prospects to support lead-conversion.
4. Prepare internal weekly, monthly, and quarterly marcom reports.
Expected Deliverables:
1. Up-to-date Digital Content: Regularly updated content on the WIX website and LinkedIn pages reflecting the latest company achievements, services, and news.
2. Monthly Marketing Reports: Detailed analytics on website engagement, content engagement metrics, click-through rates from LinkedIn and the website, and other relevant KPIs.
3. Efficient Sales Pipeline Management: A well-maintained and organized CRM system (Hubspot) showcasing clear progression of leads through the sales funnel.
4. Marketing Communication: Weekly and monthly email communications sent out to sales prospects and existing clients without delays.
5. Lead Qualification: Timely identification and categorization of qualified leads for the Commercial Manager.
6. Automated Reporting Systems: Establishment and maintenance of systems that generate weekly, monthly, and quarterly business development reports.
7. Content Calendar: A forward-looking content calendar to guide content creation efforts, ensuring consistent and relevant content delivery.
8. Conferences and Events: Support participation at events, organize presentation and stand material, logistics, attendance at events, networking, post event analysis.
Skills and Experience
1. Relevant professional experience working in B2B sales, business development and marketing role.
2. Background or experience gained in engineering, marine-energy or renewable energy industry advantageous.
3. Experience with WIX or similar website platforms like WordPress.
4. Familiarity with CRM tools, particularly Hubspot or Salesforce.
5. Proficiency with email marketing platforms like Hubspot or Mailchimp.
6. Proficiency with Microsoft products, Teams, One Note, Word, Excel.
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