Harris Hill are delighted to be working with an international charity to recruit for an experienced Senior Acquisition and Welcome Officer to spearhead the charity acquisition efforts, focusing on Direct Response Television (DRTV) and other key channels.
This exciting role combines strategic thinking, creative collaboration, and hands-on campaign management to grow our supporter base and elevate our fundraising initiatives.
As a Senior Acquisition and Welcome Officer you will:
* Manage all aspects of the DRTV programme, including creative development, media planning, and performance tracking.
* Collaborate with agencies, telemarketing partners, and in-house teams to propose, test, and optimise campaigns across channels.
* Develop integrated digital support for campaigns, from PPC to social ads and landing pages.
* Plan and execute acquisition campaigns, including DRTV, inserts, and welcome journeys, using a test-and-learn approach.
* Use data and audience insights to inform decisions, continually refining campaigns for optimal performance.
* Coordinate with stakeholders and agencies to ensure campaigns are delivered on time, on budget, and to the highest standard.
* Monitor and report on campaign performance, providing actionable insights to refine strategies.
To be successful, you must have experience:
1. Experi...