Reporting to the Managing Director, you will be responsible for the formation and delivery of all live conference content and supporting digital content for our brands throughout the year. This includes managing a small team of 2 conference producers and running a limited number of your own conference campaigns (1-2) across 10 brands held over 6 distinct events in the United States, Germany, and an upcoming launch in Mexico for 2025.
Through leading by example and ensuring your team's commitment to an objective, research-based, and systematic approach, you will deliver compelling and engaging content for our range of event communities globally.
You will work closely with internal and external stakeholders, especially with the Event Directors and Marketing team, to ensure timely delivery of our agendas and related supporting documents in support of the attendee marketing campaigns and overall success of the events.
This role would suit an experienced senior conference producer, preferably with some management experience, looking to step up into a leadership role with huge potential to influence the direction, development, and growth of a portfolio of events globally.
Key responsibilities
* Managing the Conference Production team to ensure key production milestones (such as draft agenda, agenda at-a-glance, early confirmed speakers, full agenda) are met to a timely high standard in accordance with set speaker quality/quantity KPIs.
* Creation of content for your own personal conference campaigns via a research-led conference production process including writing agendas, securing speakers, speaker liaison and communication, and onsite delivery.
* Conducting regular 1-to-1 meetings with the team to ensure campaigns are on track, tackle obstacles, and review work at key times to ensure relevance and quality.
* Ensuring team members meet the agreed digital content requirements for each campaign, typically including an industry-based webinar or webinars, blog posts, and speaker interviews in support of community engagement, the marketing campaigns, and the live events.
* Ensuring the delivery of set documents to key event stakeholders as part of the overall conference production schedule including the content marketing plan and post-show conference analysis, and ensuring proofing of key assets such as onsite agendas and show guides is completed within outlined timeframes.
* Cross-functional collaboration with sales and marketing on sponsorship and marketing deliverables.
* Liaison with the Operations team regarding the onsite requirements for conference delivery, such as seating, stage & AV set-up, and technical support required.
* Upkeep and monitoring of key systems and infrastructure in support of the delivery of the conference campaigns including the conference management system (ConfMan plugged into Salesforce currently), the project management system (Wrike), and Webinar and onsite tools (Zoom and Sli.do).
* Support in team members' preparation for onsite delivery; ensuring that checklists are created and followed, and everything is prepared, accurate, and complete for onsite delivery.
* Contributing to the Campaign Brief process that sets out the strategic objectives for each event, based on past performance and analysis to establish a clear, cohesive, and evidence-based vision for the event team to follow through to delivery.
* Collaboration with other heads of department and the leadership team on strategic initiatives and process improvements to the benefit of the events and overall division.
Qualifications
* A minimum of 4+ years' successful experience producing conference/event content.
* Management/supervisory experience of 1+ years is preferable.
* Outstanding academic record - minimum 2:1 honours degree in economics, business studies, humanities, journalism, marketing, or similar.
* The successful candidate will be an enthusiastic and highly motivated individual with the ability to engage and inspire positive action and delivery.
* Proven analytical ability - you excel at making sense of lots of different types of information, drawing your own well-founded conclusions and presenting it concisely.
* Excellent written and verbal communication skills.
* You are results-driven, resourceful in finding solutions, determined to meet your targets, and adaptive to a change in plans.
* The ability to work independently and communicate well with a wide range of people.
* Demonstrable experience of successfully dealing with clients and sponsors to understand their marketing needs is desirable.
* You have an efficient, meticulous, and detail-oriented work ethic.
* You are approachable, confident, and articulate.
* You must be able to work flexible hours as the role requires and be able to travel internationally.
* Knowledge of using data analytics tools such as Excel, Microsoft BI, or similar is a bonus.
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