About Us
Join TrustFlight: Shaping the future of Aviation Technology
At TrustFlight, we are proud to be a global leader in mission-critical software systems and technical services, trusted by the aerospace and aviation industries worldwide. Our innovative solutions power the safety and efficiency of aviation operations, ensuring the safety of hundreds of thousands of passengers and crew every month.
Why Choose TrustFlight?
Our Mission: To revolutionize aviation by delivering digital workflow solutions that enhance safety, streamline operations, and inspire confidence across the industry.
Impact: Over 200,000 users rely on our systems daily, making aviation safer and more efficient.
Core Values: Guided by integrity, responsibility, innovation, and excellence, we are committed to empowering our partners to operate with confidence.
Join us in shaping the future of aviation and making an impact through technology.
Locations: Jersey | Leamington Spa | Luton | Vancouver
Your Role
We are looking for a Demand Generation Specialist to drive growth marketing! The Demand Generation Specialist plays a pivotal role in owning SEO, paid media, and marketing automation to attract and convert leads. You'll get to experiment with campaigns, analyze data to optimize performance, and collaborate with sales to fuel the pipeline. From running A/B tests and fine-tuning ad strategies to crafting high-impact SEO initiatives, you'll have the freedom to test, learn, and scale what works. This role reports to the Marketing Director.
If you love digging into data, optimizing for growth, and staying ahead of marketing trends, this role offers the perfect mix of strategy, creativity, and hands-on execution—plus, you’ll help shape the future of aviation tech!
What you’ll be doing
Core Responsibilities
* Create, oversee, and optimize paid marketing campaigns across multiple channels to achieve company-aligned OKRs.
* Develop and implement data-driven strategies to enhance campaign performance, improve ROI/ROAS, and accelerate customer acquisition.
* Monitor and analyze key performance metrics, preparing actionable reports to guide decision-making and communicate results.
* Lead website optimization efforts, ensuring improved conversion rates and an enhanced user experience.
* Develop and execute comprehensive SEO strategies to drive traffic growth and lead conversions.
Marketing Technology & Automation
* Support the maintenance and optimization of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems to track leads and measure performance.
* Assist in managing and optimizing lead nurture workflows and segmentation strategies.
Collaboration & Alignment
* Work closely with sales teams to ensure alignment on lead generation goals and handoff processes.
* Work closely within the marketing team to distribute SEO-optimized assets that drive traffic and conversions.
Industry & Best Practices
* Stay ahead of industry trends, tools, and best practices in performance marketing.
* Ensure all campaigns and initiatives align with company standards and regulatory requirements.
Additional Responsibilities
* Assist in planning and promoting virtual and live events to drive lead acquisition and engagement.
What you’ll bring
Core Competencies & Experience
* 2-5 years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS or technology company.
* Proven track record of driving growth through SEO and paid marketing campaigns, optimizing for traffic, lead generation, and conversions.
* Proficiency in key marketing platforms, including Google Ads, LinkedIn Ads, and Meta Ads, with hands-on experience in managing and optimizing paid campaigns.
* Strong understanding of SEO tools and platforms, such as SEMRush and Ahrefs, with experience in keyword research, technical SEO audits, and performance tracking to drive traffic growth.
* Willingness and desire to leverage internal AI teams for process optimization.
Data-Driven & Analytical Skills
* Expertise in leveraging data and analytics to guide decision-making, optimize marketing performance, and improve ROI.
* Experience implementing A/B testing frameworks to refine campaign performance, test messaging, and enhance conversion rates.
* Proven ability to align marketing initiatives with company revenue goals and track success through key performance metrics (KPIs).
Marketing Automation & Lead Generation
* Proficiency in marketing automation tools such as HubSpot, with experience in email marketing, lead nurturing, and audience segmentation.
* Experience managing and optimizing paid media campaigns, including budget allocation, targeting, and performance analysis.
Soft Skills & Work Ethic
* Exceptional leadership, systems thinking, communication, and organizational skills to drive marketing initiatives efficiently.
* Proactive, results-oriented approach, with a strong willingness to learn, adapt, and grow in a fast-paced environment.
Job location
This role will be based out of our office in Vancouver. With our hybrid working policy, we prioritize a harmonious balance between working from home and being present in the office (typically 3 days per week). This empowers an agile and flexible environment that supports your needs.
Why join us
See Your Impact: Your contributions directly enhance the safety and efficiency of aviation operations, affecting hundreds of thousands of passengers and crew every month.
Build and Create: Be part of an environment where you’ll have the freedom to innovate, build, and create solutions that define the future of digital aviation.
People at the Heart of What We Do: Join a team of talented, supportive, and inspiring individuals who value each other’s contributions and are driven by a shared commitment to success and innovation.
Also, we offer:
* Health & Wellness: Comprehensive benefits package including health and dental benefits. Generous vacation days, plus an extra day off to celebrate your birthday.
* Invest in your future: Take advantage of our RRSP matching program to grow your savings while you work.
* Professional Growth: As a fast-growing company, we offer incredible opportunities for career advancement and skill development.
* The salary will be based on the value you will bring to the role with a range spanning from $75K - $85K CAD per year. The actual base pay offered will be based on a wide range of factors, including skills, qualifications, relevant experience, and work location.
How to Apply
Click Apply! Send us your resume, including a cover letter. Let us know how you can contribute to creating best-in-class tools and services throughout the aviation industry.
While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.
TrustFlight is an equal-opportunity employer. We work together to create the most talented team that celebrates inclusivity, diversity, and equality in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All candidates will receive consideration for this role without regard for race, nationality, colour, religion, gender, gender identity and expression, sexual orientation, disability, or age. Our inclusive culture empowers all of us to inspire, enlighten and thrive.
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