Your new companyA manufacturer in Colchester is searching for a Senior Marketing Executive to join their growing team. Your new roleReporting to the Marketing Manager, you will help to develop campaigns and execute the Marketing plan, focusing on building a strong lead generation programme for the sales team and growing the business. This will include but is not limited to:
1. Ensure consistent brand and corporate imaging in all areas
2. Monitor leads from the website and monitor and manage marketing email inbox to process leads to the relevant sales representative
3. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
4. Create a desire in the market for our products and services
5. Manage social media platforms, namely LinkedIn and Facebook, building brand awareness through developing and scheduling engaging content that builds followers
6. Develop and execute email prospecting campaigns and identify and score lead opportunities for the sales team
7. Coordinate Ad campaigns on Google and/or LinkedIn to align with outreach email campaigns
8. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
9. Track customer journey throughout all touchpoints: social, web, email etc and analyse conversion metrics to maximise engagement and generate better quality leads