WeQual Greater London, England, United Kingdom
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Do you want to make a genuine impact on equality and inclusion in the corporate world?
We’re looking for a visionary Head of Marketing to lead WeQual’s marketing function, from strategy to execution. You’ll report into the leadership team, ensuring tight alignment with revenue goals and be a champion of our mission to drive inclusive leadership pipelines in some of the world’s largest companies.
KEY RESPONSIBILITIES
Business Growth & Lead Generation
1. Develop multi-channel campaigns (LinkedIn, email, events etc) that attract top-tier enterprise leads.
2. Partner with the sales team on lead targets, audience segmentation, and revenue alignment.
Strategic Marketing Leadership
1. Guide a small but experienced marketing team (who operate at manager level) and set clear objectives.
2. Ensure campaigns resonate with senior executives and drive brand authority.
3. Own HubSpot to manage data, automate campaigns, and optimize pipeline visibility.
4. Explore and implement AI-driven solutions to streamline processes and maximize impact.
Client Retention & Engagement
1. Launch campaigns to strengthen client relationships—boosting event attendance and membership engagement.
2. Collaborate with the Programs & Delivery team to track and grow recurring revenue.
Brand & Content
1. Utilize expert internal and external resources to create thought leadership (articles, webinars, whitepapers) that establishes WeQual’s credibility in leadership development and gender equality.
2. Ensure brand consistency across all channels and touchpoints.
Performance Analysis & Reporting
1. Define and monitor key OKRs/KPIs.
2. Use insights to refine campaigns, drive ROI, and push continuous improvement.
WHO YOU ARE
1. B2B Marketing Pro with a track record in driving leads through the pipeline.
2. HubSpot expert comfortable with data, analytics and AI tools.
3. Brand & Content Champion who can craft compelling narratives.
4. Experienced Team Leader adept at leading small, agile marketing teams.
PACKAGE
1. Salary/package is competitive based on your experience and fit with the role.
2. The role is remote with regular in-person meetings (monthly) – you should be able to comfortably commute to London and return home on the same day.
Ready to shape WeQual’s marketing strategy?
Apply now—we can’t wait to meet you!
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Management
Industries
Business Consulting and Services
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