ARE YOU THE ONE? We are seeking a talented Creative Copywriter to join our team at HP within the Print Marketing function and drive the development of high-quality, SEO-optimized content for consumer and SMB audiences. Focussing on two projects to include technical organic content, lead nurture and data testing. You will leverage AI tools to streamline content production, ensuring timely, relevant, and engaging content across various platforms. In this role, you will collaborate with internal and external teams for content and social media channel management, and work with agencies to maximize content distribution. WHAT YOU’LL BE UP TO CONTENT MANAGEMENT Develop compelling written content tailored to consumer and SMB markets, utilizing AI tools to optimize workflow and enhance creativity. Oversee and utilize company profiles on Quora and YouTube, with potential expansion to other platforms. This includes content scheduling, community engagement, and performance monitoring. BRAND ALIGNMENT Ensure all content follows SEO best practices to improve visibility and ranking on search engines. Review and approve Print marketing content to ensure it aligns with global brand guidelines and meets regional needs. PROJECT MANAGEMENT Handle multiple projects at once, often under tight deadlines. Manage timelines and schedules to ensure timely delivery of copy. Adapt content based on client feedback or changes in project direction. AGENCY ENGAGEMENT Collaborate with international external agencies to produce and distribute content that aligns with brand guidelines and campaign objectives. ARE YOU OUR PERFECT PARTNER? You're a strong writer with a knack for creating engaging and informative content for diverse audiences. You're experienced with AI tools for content creation (e.g., ChatGPT, Jasper, etc.), which is a plus. You're proven in SEO content optimization, with a track record of boosting web traffic and engagement. You're familiar with managing social media channels, especially Quora and YouTube. You're skilled at working with external agencies to ensure consistency and quality across all content. You're comfortable working in a cross-functional environment with different teams. WHAT YOU CAN EXPECT FROM US Competitive Salary: Up to £40,000 Per Annum Company Sick Pay HP Discounts Life Assurance: 4 times your annual salary Flexible reward scheme ETHIC Values - Employee of the month: a chance to win a £500 lifestyle voucher Development Opportunities- our teams have historically moved into all manner of other jobs WHO ARE WE? We’re Blue Square. An award-winning, retail marketing agency connecting and engaging audiences with some of the world’s most loved brands. We believe in the power of human touch across the buyer to customer journey to grow sales, increase loyalty and build brand love for our clients. People are at the centre of our success. We go above and beyond to support, develop, and nurture our talented employees to driver personal growth and love what they do. At the heart of our agency are our ETHIC values - and we’re on a mission to work with individuals who share and believe in them.