Freelance PR & Social Creative (Sports) - Midweight/Senior
London, England, United Kingdom
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at www.bursonglobal.com.
WHAT MAKES US BURSON SPORTS
The Burson Sport team works with the biggest brands, federations and sponsors in the world of sport. Working with clients including adidas, Gillette and The IOC, the team uses its diverse expertise and experiences to create work that delivers fame and drives conversation.
YOUR ROLE AS A BURSON PERSON
* Ability to generate ideas that deliver true cut-through with relevant target audiences, whether that be via earned, owned, paid or shared channels; global or UK.
* A demonstrable track record of industry-leading ideas concepted, produced and delivered by yourself and the team around you.
* Ability to draw on a wide range of modern creative references and ideas that have shaped contemporary Gen Z culture and social media behaviour.
* Strong articulator of ideas, using a combination of visual storytelling devices and communication skills to explain concepts.
* Ability to work with audience insights that form the backbone of your creative thinking.
* A detailed understanding of how creative ideas match up to client objectives and business challenges.
* Experience with crafting ideas comprising of different formats, from text-based ideas to multi-channel creative.
* Extensive experience with reactive and trend-based ideas, as well as influencer content.
* Experience crafting creative treatments for varying forms of content.
* Experience producing content and managing process with designers, videographers, crews - and the ability to provide creative direction and feedback throughout the process.
CONTENT + PUBLISHING
* Comprehensive understanding of the modern media landscape, including audience platform behaviour.
* Extensive knowledge of how current social platforms operate, including content best practice, aspect ratios, formats and features.
* Understanding of how paid, owned, earned and shared channels intertwine and their ability to create impact and scale.
CLIENT + TEAM
* Be seen as a passionate, creative innovator by clients and internal teams, constantly being the source for creative and content inspiration.
* Demonstrate a strong knowledge of sport and the sporting landscape.
* Provide recommendations and insight to growth strategies for clients, identifying new opportunities.
YOU’LL BRING ALONG WITH YOU
You’re an enthusiastic creative + content professional who’s hungry to make culture-defining work for some of the biggest sports brands in the world. You’ll love coming up with headline-driving ideas that push boundaries and get people talking, while being able to articulate how these ideas come to life across the modern social and earned media landscape.
OUR LONDON OFFICE
Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London.
#LI-RE1
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships.
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