Territory Postcodes; DE, LE, NG, LN, PE As Business Development Manager for the East Midlands, you will focus on driving sales growth in the commercial lighting category. Sales are primarily fulfilled through the Electrical Wholesale channel and are generated by creating demand among Contractors, End Users, and Specifiers, while ensuring the Wholesalers are stocking the company's lighting products for daily ex-stock business. You will have; Proven success in sales and business development within the Electrical / Lighting sector. Ability to translate technical customer requirements into product solutions. Expertise in generating opportunities, building a pipeline, and closing sales across trade distribution, electrical contractors, and end users. Strong commercial acumen to optimise pricing strategies. Results-driven approach with a problem-solving mindset and a focus on win-win solutions. Skills in negotiation with excellent verbal and written communication skills. Self-motivation with the ability to effectively plan and execute tasks demonstrating a smart approach