Head of Digital
Salary: £70,000-£80,000
Location: London
Our client is an exciting, high-growth business in the hospitality industry, bringing a fresh and innovative concept to the market. They are about to go in a period of growth and are looking to grow their marketing team with a focus on delivery, customer journey and product development.
Duties of the Head of Digital:
* Devising strategies to drive online traffic to the company website.
* Tracking conversion rates and making improvements to the website.
* Developing and managing digital marketing campaigns.
* Customer journey and retention across all platforms.
* Utilising a range of techniques including paid search, SEO and PPC.
* Overseeing the social media strategy.
* Managing online brand and product campaigns to raise brand awareness.
* Managing the redesign of the company website.
* Product development and retail growth.
* Improving the usability, design, content and conversion of the company website.
* Responsibility for planning and budgetary control of all digital marketing
* Evaluating customer research, market conditions and competitor data.
* Review new technologies and keep the company at the forefront of developments in digital marketing.
Requirements of the role:
* Bachelor degree in Marketing.
* Qualified member of the CIM or equivalent.
* Experience managing PPC, SEO and Affiliate programmes.
* Strong understanding of current online marketing concepts, strategy and best practice.
* Experience in ecommerce, SEO, PPC, Email marketing, and so on
* 3+ Years in a similar position.
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