We are seeking a dynamic and results-driven Digital Marketing Executive to lead our online marketing initiatives for our wide range of toy products. The ideal candidate will possess a strong understanding of digital marketing strategies and have a proven track record in driving e-commerce growth. This role requires a blend of creativity and analytical skills to enhance our online presence, engage customers, and increase sales through various digital channels.
Duties
* Develop and implement comprehensive e-commerce marketing strategies to drive traffic and sales.
* Manage and optimise email marketing campaigns to maximise customer engagement and retention.
* Oversee social media management, creating engaging content that aligns with brand messaging.
* Conduct market research to identify trends, customer preferences, and the competitive landscape.
* Utilise Google Ads for targeted advertising campaigns, analysing performance metrics for continuous improvement.
* Collaborate with the content team for effective copywriting that resonates with our audience.
* Maintain and update the company website using WordPress, ensuring optimal user experience and functionality.
* Monitor key performance indicators (KPIs) to assess the effectiveness of marketing efforts and adjust strategies accordingly.
* Coordinate project management tasks to ensure timely execution of marketing initiatives.
Skills
* Strong project management skills with the ability to multitask and prioritise effectively.
* Proficient in English with excellent copywriting abilities for various digital platforms.
* Experience in email marketing tools and techniques to drive customer engagement.
* Advanced knowledge of Excel for data analysis and reporting purposes.
* Familiarity with Microsoft Office Suite for day-to-day operations.
* Solid understanding of marketing principles, particularly in an e-commerce context.
* Experience with WordPress for website management and content updates.
* Proficiency in Google Ads for managing paid search campaigns effectively.
* Strong social media management skills, including content creation and community engagement.
Join our team as a Digital Marketing Executive, where you will play a crucial role in shaping our online strategy and driving business success.
Job Types: Full-time, Permanent
Pay: £30,880.00-£40,741.00 per year
Benefits:
* Casual dress
* Free parking
* On-site parking
Schedule:
* Monday to Friday
Education:
* Bachelor's (preferred)
Experience:
* Digital marketing: 5 years (required)
* Marketing: 5 years (required)
Work Location: In person
Reference ID: Digital Marketing Exec
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