Job Title: Commercial External Communications Lead Duration: 6 Months
Addlestone, United Kingdom, Hybrid – 1 day per week
Delivery of corporate and communications activities to drive awareness of client brand and build differentiated corporate reputation among key target stakeholders across the EST-C region
• Evolve corporate digital channel strategy, securing internal stakeholder support to deliver against the goals of the communications team
• Co-lead affiliate communicator engagement and tailor support for maximum take up and implementation of regional communications
• Build relationships within the region and enterprise to provide communications counsel to all parts of the organisation, including the management team
• Build and maintain relationships with external stakeholders as appropriate to deliver against communications goals.
• Maintain steady drumbeat of regional social content and newsflow to positively position client as a preferred partner and engage target external stakeholders (HCPs, patient groups, payers, policymakers, potential employees and partners).
• Ensuring internal-external brand congruence via integrated communications across internal and digital channels, leveraging internal employee and TA/brand communications content as appropriate
• Building relationships with EST-C communicator network to understand their capacity/capability needs, ensure alignment and maximise impact of communications across the region
• Building relationships with CIR colleagues and relevant functions/partners across the business to surface key opportunities, share/repurpose content and secure internal stakeholder support for timely approval and delivery
• Day to day performance management of agency partner, ensuring communications programme deliverables are timely and within budget
• Ensuring corporate branding/materials are fit for purpose for affiliate delivery of corporate communications activity, materials, digital channel content
• Key member of communications leadership team supporting EST comms lead, nurturing team development, culture and innovation
• Driving operational excellence and continuous improvement within team, ensuring media monitoring platform functionality/ reporting is maximised, audience engagement, media presence and digital performance is tracked and measured and reported via team dashboard.
• Commercial, Market Access, Gov Affairs, Patient Partnerships
• Communications global / regional / affiliates
• Legal/Compliance and Medical signatories
• Affiliate General Managers, senior managers and Communications Leads
PR agencies
• Professional/ regulatory bodies (ABPI, EFPIA, PMPCA
5-10 years pharma sector communications experience with strong customer focus; Ability to devise, plan and execute strategic communications
• Strong proven track record of delivering digital strategy /communications activity, metrics and evaluation
• Ability to devise strategic external/corporate communications to support business goals
• to understand and comply with industry laws and relevant regulations and work productively with E&C/ Legal reviewers.
• Solid track record of leading project/account teams
• Proven ability to deliver large integrated multi-stakeholder, multichannel communications programmes
• Fluent in written and verbal business English
• Graduate or equivalent professional qualification and/or proven expertise.
• Willing to work additional hours and/or travel as required by the business.
•