Company: Neighbourly UK – Part of the world’s largest home service franchise group Job Title: Head of Marketing – UK Franchise Brands Location: Brackley, Northamptonshire Salary: £90,000 - £100,000 benefits Neighbourly UK, backed by private equity and home to renowned franchise brands such as Drain Doctor, Countrywide Grounds Maintenance, Dream Doors, Pimlico Group, and Greensleeves, is seeking a Head of Marketing to lead the marketing strategy for the UK franchising group. As the Head of Marketing, you will oversee and manage franchise marketing teams, driving lead generation and implementing an effective marketing mix, with a strong emphasis on digital marketing and data-driven insights. Key Responsibilities: Develop and execute comprehensive marketing strategies across B2C and B2B channels. Lead digital marketing initiatives including Google Ads, Google Analytics, and PPC campaigns. Oversee demand generation, product marketing, PR, social media, and customer programs. Use data interpretation to optimise marketing strategies and campaign performance. Stay updated on the latest digital marketing trends and technologies to drive innovation. Collaborate with leadership and report directly to the UK Managing Director. Candidate Requirements: Proven experience in lead generation and a deep understanding of the digital marketing landscape. Expertise in Google Ads, PPC, and paid marketing strategies. Strong B2C and B2B marketing experience, preferably within the home services or franchise industry. A track record of successful digital marketing and demand generation. Ability to lead and manage cross-functional marketing teams. What’s on Offer: Competitive salary up to £100,000 benefits. Opportunity to lead marketing for a growing portfolio of prestigious home service franchise brands. Office-based role in Brackley, Northamptonshire. This search is being managed exclusively by Mallory Partners. All third-party CVs will be directed to Mallory Partners.