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If you're looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
Our Commercial Banking business serves over a million customers across more than 50 markets, ranging from small enterprises focused primarily on their home markets, through to corporates operating across borders. Whether it is working capital, term loans, trade finance or payments and cash management solutions, we provide the tools and expertise that businesses need to thrive. As the cornerstone of the HSBC Group, we give businesses access to a geographic network covering more than 90 of global trade and capital flows.
UK CMB Data and Analytics is building and transforming CMB Banking into a "data:driven" organisation that leads our competitors and inspires our employees. We are building a revolutionary data analytics ecosystem to generate business insights and provide great customer experience from well:managed and trusted data assets.
We are seeking a diligent and experienced person to join our team in the role of Campaign Deployment Analyst. Your core focus will be to support the migration project from SAMS to the new PEGA platform as well as the delivery of Customer Service and Marketing initiatives. Campaign deployment sits under the Customer Value Analytics (CVA team) within UK Commercial Bank Data and Analytics Office.
Your core responsibilities will include (but are not limited to):
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Recognising the differing needs of customers by understanding and delivering a segmented contact strategy
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Contributing to campaign design through engagement with senior stakeholders, ensuring outcomes can be measured against predefined objectives
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Being able to translate and articulate complex business requirements into concise instructions
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Acting as the key contact between stakeholders, communications, and analytics
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End to End delivery of campaigns and analytical insights with an expectation to code up the campaign and target cohort using BigQuery, visualising campaign drop out waterfall or eligibility criteria using Looker studio
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Delivering Customer insight samples for contact via direct mail, Email, Telephone and face to face market research
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Extracting Customer and Product Data according to detailed criteria, refine and deliver via a combination of pro:active channels : Email/SEM, Direct Mail, Branch Sales Leads, Telephone Services, Statement Inserts/Messages and SMS
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Working within an Agile squad to deliver business requirements, with a clear focus on continuous development : share knowledge/best practice with the rest of the team and provide peer to peer feedback, training, quality checks and support
To be successful in this role you should have:
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Experience of working in relevant market/context with experience using PEGA CRM software
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Demonstrable coding experience with Big Query, SQL and Python
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Experience with visualisation tools such as Looker and Qlik
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A flexible and adaptable approach to change and a willingness to support others in a similar way
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A proactive approach to achieving objectives with a desire to seek improvements to one's own performance
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Strong analytical reasoning skills and attention to detail
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Excellent written and verbal communication skills with the ability to influence, share analysis and recommendations to colleagues at different levels of the organisation
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Working knowledge of Commercial Banking or a similar entity
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Excellent Stakeholder management skills with the ability to align expectations
This is a hybrid role based in Birmingham or Swansea.
Being open to different points of view