We are seeking a dynamic and experienced Senior Client Strategist to spearhead the development and oversee the execution of high-performing digital strategies for our diverse portfolio of clients. As a pivotal role within the agency, you will take ownership of setting, managing, and achieving ambitious performance targets, ensuring we consistently deliver exceptional results that drive growth and retention, whilst meeting the needs of our clients.
You will be responsible for orchestrating cohesive multi-channel strategic workflows that achieve positive commercial outcomes for clients. From supporting pitches by mapping out tailored solutions to meet briefs, through to onboarding and aiding existing and ongoing key client strategies, you will work across teams to champion client success and retention.
The role will coordinate efforts across specialist teams to exceed client expectations by managing key workflows, monitoring and reporting on success metrics and providing strategic advice on key accounts. The role will also act as an escalation point and seek to find solutions to client issues and concerns.
You will be a leading voice for client performance, whilst applying commercial acumen to situations and strategies to shape ways in which we can improve client delivery and enhance and grow client relationships.
The role should seek to constantly develop our service offering and pricing strategy - suggesting, and where needed, implementing new initiatives and tactics to make positive lasting results across CPTs.
Key Responsibilities:
1. Performance Management: Set clear KPIs for each client, track performance, and provide regular insights and recommendations to ensure targets are met or exceeded.
2. Client Strategy Leadership: Develop and implement comprehensive digital strategies that align with the client's business goals, focusing on ROI and performance improvement.
3. Client Relationship Management: Serve as the strategic lead for key clients, acting as the face of client strategy. Build strong, long-term relationships by understanding client needs, providing value-driven advice, and positioning the agency as a trusted partner.
4. Business Development Support: Play a critical role in supporting new business pitches, collaborating with the growth team to produce compelling, tailored strategies that meet prospective client briefs.
5. Thought leadership presence: Attend and speak at relevant industry events to gain new knowledge and share your expertise with our team and clients.
6. Growth Identification: Proactively identify new opportunities for client growth, including upselling services, identifying emerging digital trends, and exploring new marketing channels.
7. Collaboration with Internal Teams: Work closely with performance marketing, creative, development and wider teams to ensure that client strategies are well-integrated across all disciplines and deliver measurable results.
8. Expectation Setting & Management: Outlining clear expectation levels across client performance and aligning personal behaviours to demonstrate what ‘great’ looks like.
9. Market Insights & Innovation: Stay ahead of industry trends, constantly refining strategies to maintain the agency's competitive edge in a rapidly evolving digital landscape.
10. Mentoring & team support: Ensure our team constantly develops and improves their knowledge and skills by organising appropriate training based upon your learning in the role.
11. Leadership: Lead with positivity, influence and inspire the team to do their best work.
12. Billable time: Utilise your expertise to deliver key client consultancy work to support the business in delivery and seek to increase fee-earning time.
Key Requirements:
1. Proven track record in leading digital marketing strategies for high-profile clients within an agency or relevant in-house setting.
2. Strong understanding of acquisition marketing (SEO, Paid Search, Paid Social etc), data analytics, website performance, and campaign optimisation.
3. Excellent communication, presentation, and stakeholder management skills.
4. Demonstrable success in supporting business development efforts and contributing to revenue growth.
5. Ability to translate complex marketing data into actionable insights for clients.
6. Passion for identifying new business opportunities and driving client growth.
Why Clicky?
We are a leading UK-based digital agency, specialising in delivering comprehensive strategies for clients across a wide range of industries. We pride ourselves on building strong client relationships, providing exceptional customer service, and achieving results that drive business success.
You will be joining at an exciting period of growth and be working with a knowledgeable and passionate team of experts across an exciting portfolio of clients.
As an agency, we’re committed to fostering meaningful relationships within our team and creating a culture where everyone excels.
We offer:
* 25 days holiday + your birthday + bank holidays
* Tailored commission scheme to reward performance
* A customised personal development plan and clear career progression
* A full range of additional benefits including life assurance, pension scheme, free eye tests and flu jabs, and more.
* Giving you time dedicated to supporting charities
* The flexibility to work from home and the office with core days at Manchester/Chester HQ
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