About the role: As an Associate Product Manager – eCRM & Comms, you'll play a key role in shaping and delivering our customer communication strategy. Working closely with Engineering, CRM, Marketing, and Customer Support teams, you'll enhance our email, push notification, SMS, and in-app experiences to boost engagement and business growth. Key Responsibilities Conduct market research to inform product strategy and customer needs. Analyse user behaviour to optimise our communication platforms and drive product improvements. Develop and implement business process models for eCRM & Comms, ensuring clear roadmaps and rollout plans. Work with engineering teams to create detailed Product Requirement Documentation for communication channels. Leverage Braze technology to support business teams and optimise communications. Implement and maintain post-transactional communication strategies using tools like SendGrid, Twilio, and Braze. Map all eCRM communication across digital and app channels to create a seamless customer experience. Identify opportunities for enhanced personalisation and lifecycle marketing within Braze. Manage CLM framework within eCRM, ensuring structured and standardised communications. Support app communication, including messaging centre enhancements and chat integration. Monitor and measure the performance of communication products, refining strategies based on data insights. Maintain Epics in JIRA, tracking objectives and tasks effectively. Engage stakeholders across the organisation to ensure alignment and clear communication of product strategies. Key requirements: Relevant Experience: Proven background as a Product Manager or active involvement in product teams. Product Strategy: Hands-on experience with Product Discovery and developing iterative roadmaps that drive business objectives. Technical Proficiency: Strong technical aptitude, with a solid understanding of modern product development practices. CRM/Communications Tools (Preferred): Familiarity with platforms such as Twilio, SendGrid, Braze, or similar. Data Analysis: Expertise in using tools like Excel, SQL, and other analytical software to drive insights. User-Centric Approach: Demonstrated ability to balance effort, quality, and delivery while managing diverse stakeholder requirements. Performance Metrics: Skilled in defining and analyzing product metrics to measure and enhance product success. What we offer: Pension company contribution 3% Incentive scheme up to 10% of annual salary, based on company performance. Your wellbeing is paramount so you can get away and take 28 Days Holiday per year. Learning and Development opportunity with Holland & Barrett is a great base for career development long term. Career progression. Refer and Earn Scheme - as we're growing you can earn money by referring people to join us from your network. Epic Extras gives you access to exclusive benefits, free advice and savings from a range of retailers and providers. Stay healthy with Discounted Products - from day one you'll get a25% discount (on top of other promotions) when you shop at H&B on anything that you buy. We all need a little help sometimes, so we offer Free 24/7 Confidential Advice & Colleague Welfare. Mental Health First Aiders - we have lots of qualified Mental Health First Aiders because its all about your health & wellbeing. Stay active in the Onsite Gym at our Nuneaton Hub We have colleague Reward and Recognition Schemes, so your hard work and loyalty won't go unnoticed. And many more We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B. Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).