About ILG
We're an award-winning, market-leading 3PL specialising in high-quality order fulfilment and delivery services. ILG customers are premium brands, many in the beauty, fashion and wellbeing sectors. Our mission is to help them succeed. ILG is a people business - we invest in training and development, recognising and rewarding our people's achievements and creating opportunities for them to progress within our business. So, if you want to develop an exciting career, learn from a friendly team and realise your full potential in a fast-growing company, this is the role for you.
The role
Reporting to the Marketing Manager, the Marketing Campaigns Manager (Europe) will be responsible for driving ILG's strategy of rapid growth into markets in mainland Europe, starting with Germany. You will spearhead ILG's lead generation and grow sales revenues from the German marketplace with the primary focus to plan, co-ordinate and manage marketing campaigns to target audiences in Germany and adjacent countries.
The key responsibilities of the role are:
* Implementing ILG's marketing strategy to win new business in Germany, in line with ILG's global vision and strategy
* Managing the translation and building of the new German language WordPress website (via translation agency and web agency)
* Creating integrated marketing campaigns based on target market segments to build brand awareness and gain new leads
* Reviewing (and adapting) activity to ensure it is meeting objectives
* Liaising with ILG's in-house Content Executive and Social Media Executive to ensure relevant content is being produced to support campaigns
* Overseeing the adaptation of UK campaign-related content that is solution-focused for specific audiences in Germany
* Co-ordinating with the ILG Sales Team to ensure seamless co-operation between sales and marketing across new business targeting and pipeline
* Supporting and planning and execution of live or online events, as required
What we are looking for
* Proficient German speaker, based in the UK, with the ability to travel in the EU
* At least 5 years' relevant work experience in marketing (agency / client)
* Experience of running multichannel B2B lead generation campaigns
* Experience of using HubSpot marketing hub and WordPress
* Highly organised project manager with the ability to manage multiple projects simultaneously
* Excellent time management skills
* Strong attention to detail
* Good financial management and budgetary control
* Able to write well and demonstrate strong literacy skills (English and German)
* A confident communicator and team player, able to quickly develop working relationships with a wide range of people
* Good understanding of the lead generation and sales process
* Experience of liaising with external providers e.g. creative and digital marketing agencies, copy writers, printers
Additional desirable skills
* Experience of marketing to a German B2B audience
* Experience of marketing in the fulfilment and delivery sector
* Other European language skills (e.g. French / Italian)
Please be aware we will be considering applications as we receive them and arranging interviews accordingly. Depending on the volume of applications we receive we may close this advert ahead of the advertised closing date.
For more information about our company or employee benefits please visit https://www.ilguk.com/about-us/ #J-18808-Ljbffr