PPC Specialist - Collections & Acquisition Location: Remote (Travel to Nottingham on an ad-hoc basis when required) Reporting to: Head of Digital Marketing Leading specialist lender providing financial solutions to customers requiring flexible and affordable short-term financing options, is seeking an experienced PPC Specialist to drive their digital acquisition strategy, with a particular focus on collections and debt consolidation campaigns. This role is crucial in helping them reach customers who need their financial solutions whilst ensuring compliance with regulatory requirements. Key Responsibilities Digital Campaign Strategy & Execution Develop and manage high-performing PPC campaigns across Google Ads and Microsoft Advertising platforms Create and optimise targeted campaigns for different customer segments, including debt consolidation and financial solutions Implement sophisticated audience targeting strategies whilst adhering to FCA guidelines Ensure all campaigns comply with financial promotions rules and Consumer Duty requirement Work closely with the Collections team to align PPC strategy with collections objectives Performance Optimisation - analyse user behaviour and conversion funnels to identify opportunities for improvement Conduct A/B testing across landing pages and ad copy to enhance conversion rates Develop remarketing strategies that align with regulatory requirements Utilise Google Analytics, Microsoft Advertising, and other tools to track campaign performance Generate comprehensive reports on key metrics including CAC, conversion rates, and ROI Required Experience & Skills Minimum 3 years' experience in PPC management, ideally within financial services Proven track record in managing large-scale Google Ads campaigns Strong understanding of FCA regulations regarding financial promotions Advanced Excel skills and experience with data analysis Google Ads and Analytics certifications Experience with automation and bid management tools Analytical mindset with strong attention to detail Rewards & Benefits Competitive salary up to £60k DOE Performance-related bonus scheme 25 days annual holiday (1 additional day per year up to 30) Bank Holidays Flexible working arrangements Private Healthcare Enhanced pension contribution Professional development and training opportunities Modern office facilities in Nottingham city centre Employee assistance programme Brand spanking new offices Lots more Please put your home postcode on your CV when applying. Our recruitment tech uses this to make sure your CV is reviewed by the relevant consultant, for the relevant job(s), in the relevant geography. Macildowie are a recruitment business working on behalf of a client to recruit this role. Your personal data may be forwarded to that client company as part of the application process. If you would like information on how we will process your data please go to our website (macildowie.com) and view our fair processing notices which are located at the bottom of the page under privacy policies. Within the fair processing notice for Candidates there is guidance on how to amend your contact preferences or exercise your rights relating to personal data. We can't provide direct links as email address and website urls within our job adverts are removed by some of the websites on which we advertise. Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers. To search for all of our live jobs please visit us at macildowie.com.