Reporting to the Head of External Communications, the Communications & Social Media Manager is responsible for the delivery of positive promotional activity to position the Cala brand to key external stakeholders, online community management, and mitigating the impact of issues posing reputational risk. In this varied role, you will drive Cala’s content strategies across traditional and digital media. You will collaborate with broader Marcomms functions to achieve three core goals: promoting Cala as the homebuilder of choice for customers and communities, the partner of choice for landowners and local authorities, and the employer of choice for current and prospective employees. As well as brand-led content, you will provide advice and guidance on Social Media and Comms activity produced by Cala’s regional businesses, to support their individual business challenges and goals. No two days will be the same, and you’ll be part of a wider diverse function covering Sales, Marketing and Communications, meaning you’ll have excellent support and access to expert knowledge within your own team. You’ll have access to brilliant agencies too. Key Responsibilities & Duties Social Media Develop and optimise Cala’s organic social media strategies to deliver greater ROI against Cala’s communications objectives, increase brand awareness and audience size/following, and enhance customer engagement. Monitor, track, and analyse performance. Collaborate with the wider comms, marketing and digital team on integrated campaigns. Ensure Cala’s organic social media content aligns with brand guidance to ensure consistency and quality of content. Protect Cala’s reputation online by monitoring community forums and handling customer enquiries and complaints via social media, enquiry inboxes and TrustPilot, as well as social listening tools. Liaise with external parties, such as our PR agencies and various departments across the organisation, to respond to customer queries and comments in a timely manner. Work with Cala’s customer service teams to better integrate social media into customer service processes and improve sentiment and response times. At times, you may need to work outside of regular hours to assist with social monitoring during holidays or crisis situations. We value teamwork and open communication, so these instances will be discussed collectively. You'll also have the chance to take compensatory time off, coordinated with your line manager. Communications Support the delivery of a programme of high quality, topical and SEO-driven content across PR, DPR and digital channels to raise brand awareness and aid in achieving Cala’s land acquisition, planning success and property sales business objectives. Look for ways to repurpose content across Cala’s channels and support the integration of content into Cala’s wider marketing campaigns. Help Cala achieve National Media coverage (including industry media) by story mining, generating feature ideas and finding interesting and highly relatable customer testimonials. Review media releases, statements, digital content and corporate documents to ensure consistency of brand, message and tone of voice, and mitigate reputational risk (e.g. greenwashing). Support teams to mitigate the impact of issues posting reputational risk to Cala. Support Cala’s regional teams in the containment of local incidents with the risk of negative attention from media. Support Cala’s Head of External Communications with response to amber level crisis. Includes social media, traditional media and stakeholder communications. Maintain an accurate and up to date Crisis Management Plan. About You Our ideal candidate will have a degree in Communications or Marketing or another relevant business studies field (although not vital) and have experience of working in a PR agency and/or in-house within the property sector. Experience in crisis management is also desirable. You will be enthusiastic with the ability to act on your own initiative and have excellent planning and organisational skills with the ability to prioritise your own workload and manage multiple projects at one time. You must have practical experience of Microsoft Office packages and excellent written, listening and verbal communication skills. High-level proof-reading skills are also essential. You should have a full UK driving licence and access to a car, with willingness to travel. You will need a Full Right to Work in the UK. We recognise that a diverse team makes us a stronger and more successful company. We value different ideas and perspectives as it helps improve our decision-making, products and services. And we’re striving to create an inclusive work environment, in which everyone can feel comfortable as themselves, uniquely contribute and do their best work. If we need to adjust anything in our recruitment process to support you, please contact [email protected] Location Our England HQ is based in Wooburn Green, near Beaconsfield and High Wycombe. Here, you’ll be working alongside the Head of External Communications, the Director of Group Marketing and wider marketing team, as well as Cala’s wider Group support team. The Communications team works flexibly, and you’ll be expected to attend the office 2-3 times a week. We may ask you attend 5 days during your induction period. In the long term, you will also have access to Cala’s 9 offices across the South of England. At Cala, we operate a Smarter Working policy, which is about trusting our people to get the job done in a way best suited to their role. For many, this will mean more choices in their way of working. Benefits Our comprehensive package of benefits has been selected to protect you, to promote a healthy, sustainable lifestyle and to give you peace of mind, including: - Generous holiday allowance - Pension scheme - Annual Bonus - Private Medical Insurance - Employee Discounts - ULEV Car Scheme - Access to Cala’s Holiday Home Find out more here About Us The Cala Group is a major UK housebuilder and leading provider of desirable new homes across Scotland, the South of England & Midlands. Driven by a mission to create vibrant and sustainable new communities, our homes are characterised by exceptional design and sector-leading build quality, and we have a passion for providing our customers with a great home buying experience. This is an exciting time to be at Cala. Our approach to sustainability and technology is undergoing a dramatic transformation, and we’re aiming to create an industry-leading experience for both our staff and customers. At Cala, you can expect to be part of an environment which allows you to do meaningful work, while offering opportunities for personal growth. Our goal is to be the favoured employer in our industry and beyond. We encourage applications from those who want to be part of a culture where they can thrive, feel a sense of belonging and be comfortable being themselves at work.