Here at Mamas & Papas “Our Purpose” is to inspire and support parents in becoming the best parents they can be: confident, capable, & loving life with their little ones.
Our passion for parenting exists in everything we do. It's evident in the advice we source, the products we design, & the experiences and insight we offer. We're an award winning, global omni-channel nursery/baby brand & retailer, with quality at the heart of everything we do. We give our customers insights & inspiration into the baby world and the support, tools & resources they need to do it their way.
Through continued growth, and an exciting next chapter in our innovative digital CRM and loyalty program we are looking to recruit a SENIOR CRM & PERSONALISATION MANAGER.
ROLE OF SENIOR CRM & PERSONALISATION:
This is key role within our Digital/Ecommerce team, where you will collaborate with data, digital, marketing, retail and customer care to develop and execute strategies for loyalty and strong customer relationships. Creating product, brand, service campaigns, gathering feedback to enhance customer sign up, engagement, personalisation, retention in driving business growth and customer experience.
As the Senior CRM Manager, you will:
• Lead the CRM team to define the CRM strategy, plans and KPIs. (x1 direct report)
• Play an integral role in the creation and delivery of the reward programm...