Category Insights & Shopper Marketing Manager Location : Buckinghamshire Company : Highly innovative, Category Leading Food Business Hybrid Working - 3 days in office £60,000 p/a plus bonus, pension and healthcare About the Role : Our client is looking for an exceptional Category Insights & Shopper Marketing Manager to join the team This is a fantastic cross-functional opportunity to play a key role in shaping the brand strategy and vision with UK customers. As the Category Insights & Shopper Marketing Manager, you will be the driving force behind understanding consumer behaviour, identifying category trends, and developing impactful shopper marketing initiatives. Key Responsibilities : Be the internal Category and Data expert who supports the commercial team with regular reports and insights to review performance. Identify risks and opportunities, and prioritise key wins for the business. Lead the Category Insights and Shopper Marketing strategy, utilising data to identify consumer and shopper trends that will drive brand growth and innovation. Collaborate internally with the Brand and Sales teams to provide recommendations and execute Category and Shopper strategies. Provide a balance of fact-based data, storytelling and creativity. Manage and analyse shopper research, ensuring deep insights into consumer motivations, preferences, and purchasing behaviour. Develop and present actionable insights to internal teams, customers, and stakeholders to influence decision-making. Track category performance and recommend adjustments to optimise sales and market share. Build strong relationships with retailers, ensuring that in-store activation plans are aligned with shopper behaviour insights. Is an expert of the consumer environment and can identify insights and trends to best enable NPD/EPD and activation. Develop plans for Shopper Marketing activity based on account priorities, and execute these plans, with full adherence to Brand Guidelines. This would include POS and Secondary Siting opportunities. Understand and monitor Channel Sector performance, and lead projects for online and convenience growth plans. Set KPIs for Shopper activation, and post-evaluate all activity, with ROI where possible and learnings for future activation. Build good relationships with retailer media partners and reflect retailer strategies in company plans. Input more broadly into our marketing strategies. Skills & Experience : Proven FMCG Category Management AND Shopper Marketing experience. Knowledge of success in Shopper Marketing. Category-strategy thought leadership. Broad knowledge of the FMCG market across key channels including Mults, Wholesale, Discounters & Online. Numeracy and strong attention to detail. Authoritative voice holding gravitas in Category data discussions. Draws insight and develops a story through data and numbers. Strong presentation skills. Good at building relationships. Strong communication and influencing skills. Confidence to challenge colleagues and the business in a constructive way to deliver improved results. Why Be Part of the Team? You’ll be part of an innovative and fast-paced environment that values creativity, collaboration, and autonomy. You will be working with instantly recognisable, category leading UK brands from a Category Data and Shopper Marketing perspective. Apply Now