Job Description
Senior CRM Executive – Cosmetics
£40,000
2 days per week in London
A truly unique cosmetics/ skincare brand in London who have been on an incredible journey over the last 10 years are looking to add a Senior CRM Executive to join their growing digital function in London. The company are going through an exciting time of growth, so this is a great time to be joining.
Primarily their focus has been on D2C but have some amazing plans that I can share further when you apply below!
Responsibilities
* Reporting to the CRM Lead, you will implement email marketing campaigns, build email campaigns, and ensure the delivery of on-brand content
* Schedule and manage campaign deployment, ensuring the correct customer segment has been selected
* Work with the CRM lead to implement automations, welcome journeys and retention campaigns
* Review and test email subject lines, and CTAs to optimise performance and maximise open, and conversion rates.
* Work with broader teams in the business to make sure CRM campaigns are optimised
Experience
* 2+ years experience in CRM and Email Marketing, ideally in a D2C environment in fashion, retail, cosmetics
* Basic knowledge of HTML for email formatting – no coding needed
* Experience executing CRM campaigns across multiple channels
* Email best practice understanding, segmentation, open rates, CTR
* Passion for digital marketing