MAIN PURPOSE OF THE ROLE
The Herbtender is on a fast growth trajectory, fuelled by consumer interest in self-care, the growing awareness of mental health and the natural ways in which we can manage the impact of stress. We exist to help others discover the incredible benefits of adaptogens in building our body’s natural resilience to stress, so we can live healthier and happier lives.
The Product Manager is responsible for the managing all products and associated packaging from ideation to launch, and development over time in line with company goals, market trends, and consumer needs.
You will have excellent attention to detail, ensuring that existing components maintain an agreed quality standard and to an agreed cost, alongside the management of new product introductions from concept to commercial launch.
Now in our third year since launch, with a nationwide listing in Holland & Barrett, we are expanding our team to drive forward our mission to be the leaders in adaptogenic wellness. You will be part of an exciting, growing business that puts authenticity and integrity at the heart of what we do.
PRINCIPLE ACCOUNTABILITIES
* Coordinate with operations, supply chain, sales, and marketing to ensure smooth product launches
* Create and maintain a product roadmap to guide development and launch timelines.
* Create and control the end-to-end product development process, from concept to commercialisation.
* Project manage product packaging design, ensuring compliance with food safety regulations and labelling laws, maintaining reference library
* Coordinate product testing, including taste tests and effectiveness trials, ensuring the final product aligns with market and company expectations.
* Ensure alignment of product marketing materials, including packaging, advertisements, and digital content.
* Identify opportunities for product optimisation, whether through cost reduction, packaging innovation, or enhancements to meet consumer needs.
* Maintenance of product and packaging specifications, ensuring suppliers are aligned, records are kept, and any changes are communicated clearly to relevant stakeholders
* Identify market trends, consumer insights, and competitor activity to inform product decisions.
* Management of agreed compliance accreditations eg soil association and Bcorp
QUALIFICATIONS & SKILLS
* 5 years of proven experience working within product management in FMCG with major retail and wholesale customers, desirable to have D2C experience
* Excellent Project management skills with strong attention to detail
* Commercially astute, with a positive, problem-solving attitude, able to respond well under pressure.
* Excellent communication and collaboration skills across all levels.
* Good knowledge of food safety standards, labelling, and regulatory compliance.
* Confident in all MS Office programmes
* A passion for wellness and natural ways to manage health
* Start-up experience advantageous
ABOUT THE HERBTENDER
Mark and Laura Neville launched The Herbtender in 2022 after discovering that adaptogens can help build the body’s natural resilience to stress. These powerfully intelligent ingredients including medicinal mushrooms, herbs and nootropics help normalise our internal systems, regulating physiological function and restoring metabolic balance.
The Herbtender has a clear mantra – bend, don’t break – a reference to the ancient philosophy that the reed which bends in the wind is mightier than the oak that breaks in the storm! By positioning flexibility rather than force as the true measure of strength, the mantra encapsulates the essence of adaptogens and how they work in the body, as well as their relevance to our stressful modern lives.
Expertly formulated and trialled in the UK by our Medical Herbalist, our naturally effective supplements are made from adaptogens, functional mushrooms, herbs and nootropic ingredients that have been safely used for centuries. Each ingredient has a clear purpose and has been responsibly sourced with respect for our planet. Our supplements are clean, plant-based, and free from fillers, colourants, preservatives and sweeteners, and all our packaging is either recyclable or compostable.
Our core family of seven, expertly crafted, supplements focus on supporting the six core need states of; anxiety, sleep, focus, energy, immunity, and physical performance, and we are set to expand into new formats and categories.
IMPORTANT: During the application process you will be asked to pick a number between 1 and 10. The answer is 9