Marketing Operations Executive (Data & Analytics) (JR101639)
At Clarion, our people are at the absolute heart of what we do. Were proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.
If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.
The Opportunity:
An opportunity has arisen for a highly motivated Senior Marketing Operations Executive (Campaign Operations) to join the Marketing Operations team at Clarion Events. You will be working across 4 different divisions; Phacilitate, Insurtech Connect, Energy Council and World Refining Association, and will enhance marketing campaigns through automation, customer segmentation, and optimising internal processes.
Reporting to and working in collaboration with the Head of Marketing Operations, the successful candidate will be proactive in using Pardot, Treasure Data and Salesforce to be the driving force behind data connectivity throughout the customer journey, generating insights that enhance our digital and live event offerings.
You will work on some of the UKs most exciting brands including Advanced Therapies Week, ITC Europe, World Energy Capital Assembly and European Refining Technology Conference to monitor and improve customer engagement throughout their campaigns.
We are looking for a detail-oriented professional with strong analytical skills, business acumen, and excellent communication abilities—capable of engaging both technical and non-technical stakeholders.
The ideal candidate will be insight-driven, with a solid understanding of data governance best practices and marketing automation technology to maximize the impact of our campaigns.
Key Responsibilities:
* Build marketing data reports using Salesforce Einstein and GA4, sharing regular KPI reports with stakeholders and offering actionable insights.
* Build Power BI dashboards to monitor campaign success and key customer groups while driving self-service initiatives across campaign teams.
* Troubleshoot negative trends and anomalies in marketing effectiveness, measured by key reach and engagement metrics.
* Drive web optimisation by analysing customer behaviour and trends via Clarity.
* Build targeted prospect lists for marketing campaigns.
* Collaborate with campaign teams to maintain data quality across events (ensuring accuracy, completeness, and consistency) while documenting processes and streamlining internal workflows.
* Implement data privacy policies across marketing initiatives to reduce operational risk and ensure up-to-date compliance with the latest guidance.
* Liaise with the Data and IT teams to integrate data across various platforms, ensuring optimal data utilisation for campaigns and reporting.
* Work closely with Group Marketing Operations to align on best practices, new technologies, and cross-sector benchmarking.
Requirements
Knowledge, Skills & Behaviours:
* Experience with analytics and insight platforms (GA4, Hotjar, Clarity preferred).
* Ability to build dashboards and work with business intelligence tools (Power BI a plus).
* Experience in database management, audience segmentation, and data enrichment.
* Understanding of key metrics: conversion rates, database growth, engagement, lead nurture, MQL/SQL.
* Strong Excel skills (including pivot tables and VLOOKUP).
* Familiarity with data privacy regulations (GDPR, PECR).
* Meticulous attention to detail to ensure accuracy in reporting and data integrity.
* Strong logic and analytical thinking, excited about uncovering data insights.
* Passion for identifying trends and opportunities that drive business success.
* Confident communicator, able to translate complex data into actionable insights for different stakeholders.
Our Values:
* Always Deliver: Can you demonstrate that you go above and beyond in your tasks and projects?
* Creativity: Do you think outside the box and come up with new ideas?
* Passion: Can you show commitment to a passion either in or outside of work?
* Deep knowledge: Eager to grow and develop knowledge to best serve our customers?
Benefits:
* 25 days holiday plus bank holidays.
* End of year wellbeing shutdown (closed for the last week of the year).
* Celebration day off (e.g. birthday, Diwali, Eid, etc).
* Summer Hours in August (3pm finish on Fridays).
* Helping Our World (HOW) Days - one paid day per quarter to carry out charity work.
* Pension Scheme.
* Private Medical Insurance.
* Health Cash Plan.
* Employee Assistance Programme (EAP) - a 24/7, 365-day confidential helpline.
* Subsidised Café.
* Season Ticket Loan.
* Cycle to Work Schemes.
* Free on-site gym and shower facilities.
* Free eyesight tests.
* Free flu vaccination - offered on site once a year for all employees.
Seniority level: Associate
Employment type: Full-time
Job function: Marketing
Industries: IT Services and IT Consulting
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