As an Insight Analyst at Poundland & Dealz, you will play a pivotal role in embedding robust customer and market insights into key business decisions that shape the future of our business.
Your work will directly influence our strategy by driving customer insight into the heart of our decision-making processes.
We uphold three core behaviors that guide all our actions:
Love Our Customers: We strive to delight our customers, listening and responding to their needs because they are our priority.
Care for Our Colleagues: We support each other to foster a workplace where everyone can thrive.
Protect Our Pounds/Euros: We are committed to cost-efficiency and value, ensuring every penny counts.
* Customer-Centric Insights: Promote data-based decision-making by providing clear and impactful insights into our customers’ behaviours and motivations.
* Trend Analysis: Proactively identify trends, threats, and opportunities from multiple data sets to drive actions within relevant teams.
* Strategic Initiatives: Inform and evaluate strategic initiatives, including category development, pricing, promotions, and new category launches.
* Stakeholder Engagement: Collaborate with the Customer and Market Insight Manager to support Trading and Marketing teams, advising on the appropriate use of data and analysis to achieve buy-in and a common understanding of insights.
* Category Strategy: Embed key customer and category insights into category reviews and strategies, including pricing evaluation.
* Marketing Insight: Continuously deliver insights to the Marketing function to inform activities and communications.
* Project Management: Own and manage specific insight projects, including primary research and customer analytics.
* Tool Development: Support the development of tools and capabilities to ensure easy access to insights across the business.
* Storytelling: Translate complex data analyses into compelling stories with clear actionable insights for stakeholders.
Qualifications & Experience:
* Education: A degree or relevant academic qualifications/workplace experience.
* Industry Knowledge: Good understanding of multi-channel retail, FMCG category management processes, and external markets/competitors.
* Experience: Previous experience in a Research agency, FMCG, or retail business. Experience with multiple data sources (EPOS, Panel, pricing, web analytics, survey data) and external data sources (Nielsen, Kantar, etc.).
* Analytical Skills: Proven ability to turn complex data into actionable insights and contribute to high-value, strategic projects.
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