Job Description
Job Purpose
* To work with customers to leverage growth for both customer and Oscar Mayer Food Group in line with shopper needs
* Build and sustain effective relationships with our customer contacts so we are seen to be the supplier of choice on both qualitative and quantitative insight – Management level, to support the ready meals elements of the business area
Primary
* Implement a shopper/consumer insight led approach to commercial activities to deliver competitive advantage & profitable growth for Oscar Mayer Food Group
* To understand the performance drivers of the customer vs the market and other retailers
* Build and develop category knowledge internally within the business by driving the category and shopper agenda
* Develop and apply our category, shopper, retailer knowledge to ongoing business issues
* Develop and sponsor new business opportunities for the commercial team
* Provide direction and guidance to NPD in developing products
* Work in partnership with NPD, Sales and Finance to ensure range recommendations enhance our commercial position
Accountabilities
* Determine range targets and provide internal reviews pre and post customer brief
* Co-ordinate and manage the delivery and implementation of category plans with key customers
* Develop and ensure the application of Category, Consumer & Shopper Insights is communicated across the business
* Be seen to be the most knowledgeable category manager on ready meal health categories
* Produce growth opportunities and threats assessment for commercial gain
* Provide unbiased shopper and consumer insight to internal and external customers
* Manage information databases (qual & quant) and support business information needs
* Assist in building business cases to support the site innovation plan
* Support promotional analysis to support our commercial proposition
* Drive the profitable growth of each category within the customer
Knowledge, Skills & Experience
* Degree standard – ideally marketing/business related
* Comfortable with quantitative and qualitative data commissioning and use own brand experience – branded experience an advantage
* Customer facing & shopper research experience e.g. Kantar, Nielsen, IRI, Retail Link, Nectar360, Dunnhumby
* Strong numerical & analytical skills
* Effective presentation, communication & influencing skills
* Excellent planning, organizing & project management skills
* Confident, motivated, leader with self-belief & persuasiveness
* Able to work effectively in a fast-paced entrepreneurial environment within a cross functional team
* An enthusiastic, committed, and flexible approach
* Be effective in the ability to hit deadlines