CRM Manager (B2B)
£50k
Manchester
Hybrid working (3 days onsite 2 remote)
Flexible working hours
Forward Role are working with a world leading Industrial Machinery Manufacturer to recruit a CRM Manager.
This role offers the opportunity to travel to worldwide destinations with the business for familiarisation trips (seeing machinery/ products, meeting engineers, company meetings ect).
Reporting into the Senior Digital Marketing Manager and working alongside an in-house marketing team of 20, you will lead the development and execution of customer engagement strategies across the CRM platforms.
This role is key to ensuring personalised, seamless, and data-driven customer experiences that drive loyalty, retention, and business growth.
Responsibilities:
1. Own and optimise outbound marketing journeys across all business lines
2. Develop and test automated customer journeys and conversion funnels
3. Segment customer data to create targeted, high-impact campaigns
4. Plan, execute, and analyse email, SMS, and push notification campaigns
5. Align CRM strategy with global sales and marketing goals, including upsell and retention initiatives
6. Conduct A/B testing, predictive analytics, and ensure GDPR compliance
7. Act as the CRM expert, collaborating with IT and PMO for system enhan...