Senior CRM and Loyalty Manager
Salary up to £70,000
12-month maternity contract
Brighton 2 days, 3 days from home
Talent Hub are managing the search for this CRM and Loyalty Manager position, joining a retail brand that is evolving and moving through an exciting chapter of change. This position is a hybrid role, and it is a 12-month maternity contract, with a May 2025 start date, if not before.
Key responsibilities include:
* Set the strategy for the trade campaign programme, which will be delivered by the CRM manager across email, SMS & Direct Mail.
* Deliver the strategy to achieve increased customer revenue, satisfaction, and retention through trade and trigger communications alongside the CRM manager and CRM agency.
* Deliver the rollout of the current loyalty programme to the new technology platform and build the strategy to optimise and relaunch the programme.
* Have ownership for the CRM and Loyalty roadmaps with IT, Digital, eCommerce, and retail teams to drive incremental revenue and Customer Lifetime Value.
* Deliver trade and engagement driving initiatives to customers across CRM channels, Digital, eCommerce, and retail.
* Team management to support the CRM manager & Loyalty manager in driving the delivery of the strategy and ensuring revenue targets are met.
What you will need for this Senior CRM and Loyalty Manager position:
* Previous experience in a Senior CRM or Loyalty Manager position for a retail or beauty brand.
* Experience of creating loyalty and CRM strategies ideally from an Omni Channel retailer.
* Experience in agency management as well as delivering commercial results and ROI.
* Leadership experience managing a CRM or Loyalty Manager in previous positions.
* Experience of using Klaviyo (or SaaS CRM platform) would be useful but not essential.
The company offers excellent benefits and hybrid working, with 2 days office-based in Brighton.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Advertising, Marketing, and Public Relations
Industries
Retail, Wellness and Fitness Services, and Retail Apparel and Fashion
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