An award-winning national law firm are seeking a Senior Regional Marketing Manager to work directly with the Group Marketing Director, and have responsibility for developing and executing the regional marketing strategies to drive brand awareness, client engagement and overall business growth.
This role requires a strategic thinker with a deep understanding of the market, strong leadership skills, and the ability to collaborate effectively with cross-functional teams. The role holder will focus on working with the Office Heads (hubs) across the UK and will be required to travel on a regular basis to these hubs to build in-person relationships. This is a collaborative role which requires the role holder to build strong, proactive relationships with stakeholders across the across all offices and positive working relationships with the wider Marketing team who will be integral to the success of this role.
The Responsibilities:
* Develop and implement comprehensive regional marketing plans aligned with the Group’s overall business objectives.
* Work closely with the subject matter experts across Marketing to deliver regional marketing campaigns, including events, advertising, sponsorship, digital marketing and content marketing.
* Work closely with the Senior Internal Communications Manager and Senior Regional Communications Manager on communications campaign to build awareness within the offices and externally.
* Analyse market trends, competitor activities, and client needs to identify opportunities for growth and differentiation.
* Collaborate with the new business team to create targeted marketing initiatives that support business development efforts.
* Manage the regional marketing budget, ensuring effective allocation of resources and ROI measurement.
* Oversee the creation of regional marketing materials, including brochures, presentations, and digital content.
* Build and maintain strong relationships with key stakeholders, including clients, partners, and industry associations.
* Monitor and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
The Candidate:
* Experience of working in a legal or professional services environment.
* Excellent interpersonal skills.
* Strong attention to detail, accuracy, and quality control.
* Strong initiative, negotiation and influencing skills.
* Strong business and commercial acumen.
* Solid organisation, multi-tasking, and prioritisation skills.
Please e-mail your CV and covering letter in the strictest confidence to Daniel.rose@bluelegal.com Once you have sent your CV, feel free to telephone me on 0207 118 3003.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
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