We are seeking a dynamic and experienced Digital Marketing Manager to join a fast growing start up based in Bearsden, Glasgow.
They are a close-knit team and seeking an enthusiastic individual who thrives in a fast-paced environment. You will be responsible for overseeing the company's storytelling and audience education and engagement across all channels - driving effective, insight-led content strategies.
Key Responsibilities:
* Develop and implement comprehensive communications and content strategies that align with the company's overall objectives.
* Manage a team of communications professionals and freelance/agency partners.
* Drive performance analysis and optimization of communications campaigns.
* Provide strategic communications advice and support to senior management.
* Support PR outreach by cultivating relationships with influencers, partners, and the media.
Required Skills and Experience:
* Proven experience (ideally 5-6 years) in digital communications, content creation, email marketing, and data-driven communications.
* Strong understanding of social media platforms (FB, INSTA, TIKTOK, LINKEDIN) and their best practices.
* Hands-on experience in developing and implementing digital strategy.
* Excellent writing and editing skills.
* Ability to work independently and as part of a team.
* Excellent organizational and time management skills.
* Bachelor's degree in Communications, Journalism, or a related field. preferred.
Desirable Skills and Experience:
* Experience in a corporate or in-house marketing role.
* B2C, health care or medical experience a plus
* Knowledge of SEO and content marketing.
* Experience using analytics tools to measure communication effectiveness.
Benefits:
* Competitive salary and benefits package at 55,000 - 60,000 plus bonus scheme and performance bonus
* Opportunities for professional development
* A rewarding role where you are making active positive changes to people's lives
* Being part of a fun and dynamic team
* Bonuses including trips abroad
* Team days out/activities
* Training and development days
* Birthday celebrations
* Regular company lunches
Office based Bearsden Monday to Friday