Humana Search Engine Optimization Lead- eCommerce in Dover, Delaware
Become a part of our caring community and help us put health first
Humana is a leading health and well-being company focused on helping our patients, members, and customers achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. At Humana, we are committed to creating a meaningful work environment where everyone belongs. Our environment is one in which every employee can bring their whole self to work to do their best work. Celebrating diverse backgrounds is at the heart of our corporate values, and we believe that our inclusive, diverse culture has a direct and positive impact on our customers and their healthcare experiences.
Our brokerage business is poised to advance the industry in how digital can be used to drive customer acquisition in the Medicare Advantage space. Within this business area, we are aggressively driving new digital capabilities, new ways of working, and employing next-gen technology to revolutionize how Medicare Advantage is sold. This role is part of this expanding Digital organization and will be critical in our growth plans.
We are seeking an experienced and results-driven SEO Lead to join our eCommerce team. The ideal candidate will have a deep understanding of SEO best practices, a proven track record of driving organic traffic, and the ability to provide thought leadership on SEO among a cross-functional group of individual contributors and managers. As the SEO Lead, you will play a crucial role in developing and executing our SEO strategy to enhance our online visibility, increase organic search rankings, and drive revenue growth.
Key Responsibilities
1. Develop and implement comprehensive SEO strategies to improve organic search performance.
2. Conduct keyword research, competitive analysis, and site audits to identify opportunities for optimization.
3. Collaborate with content, marketing, and development teams to ensure SEO best practices are integrated into all aspects of the website.
4. Monitor and analyze website performance using SEO tools and analytics platforms.
5. Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
6. Create and present regular performance reports to stakeholders, highlighting key metrics and insights.
7. Manage and optimize on-page and off-page SEO efforts, including link building, content optimization, and technical SEO.
8. Identify and resolve technical SEO issues, through partnering with Engineering, to improve site health.
9. Drive continuous SEO improvement through A/B testing, data analysis, and performance tracking.
Required Qualifications
1. 6+ years of experience in SEO, with a focus on eCommerce.
2. Proven track record of successfully leading SEO initiatives and driving organic traffic growth.
3. Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
4. Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
5. Excellent analytical, problem-solving, and project management skills.
6. Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
7. Ability to adapt to a fast-paced, dynamic work environment.
8. Excellent written and verbal communication skills.
9. An entrepreneurial work style; you're a self-starter.
10. An analytical and metrics-driven work style.
11. Digital experience (web, mobile, social, and eCommerce) is required.
12. Comfort in a fast-paced and dynamic environment.
Scheduled Weekly Hours: 40
Pay Range: $126,300 - $173,700 per year. This job is eligible for a bonus incentive plan based on company and/or individual performance.
Description of Benefits: Humana, Inc. offers competitive benefits that support whole-person well-being, including medical, dental and vision benefits, 401(k) retirement savings plan, paid time off, short-term and long-term disability, and many other opportunities.
Application Deadline: 03-27-2025
About us: Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers, and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health.
Equal Opportunity Employer: Humana does not discriminate against any employee or applicant for employment based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or veteran status.
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