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Marketing & Communications Officer
We have an exciting opportunity for a creative professional and team-oriented individual to join our marketing team as Marketing & Communications Officer at our UK Head Office.
Reporting to the Marketing Manager, you will be responsible for supporting the implementation of our marketing and communications strategy through a variety of marketing channels and mediums.
The role provides an opportunity for the successful candidate to shape and influence the company’s digital communications strategy whilst working within a friendly team and working environment.
Skills and Experience
* High standard of written and verbal communications, demonstrating consistent attention to detail across all communications.
* Strong understanding and experience of executing effective marketing communications.
* Good understanding of the marketing funnel and how your work influences the customer journey.
* Naturally creative mindset with an eye for developing new and exciting ways of presenting new and existing concepts.
* Works collaboratively and as a team player.
* Always aims to exceed customer expectations.
Key Responsibilities and tasks will include:
* Support the Marketing Manager in the implementation of a marketing and communications strategy.
* Assume responsibility for the implementation of the communications strategy, managing key marketing channels, such as CRM, social media and public relations.
Marketing & Communications
* Plan, develop and deliver dynamic and engaging content for use across brand owned media.
* Execute the development, management and growth strategy of the subscription assets of the business, including email marketing and social media.
* Create exciting and relevant copy for use across various media, including product packaging, website blogs, social media, press releases and various marketing materials.
* Produce content that is optimised for audience development, management and growth.
* Ensure all content is legal, accurate and in line with the company mission and values.
Public Relations
* Manage all PR, including press releases, generating editorial, reviews and advertorial.
* Develop and maintain relationships with key press contacts and external agencies for digital and print media.
Events
* Assist with the planning and promotion of external events throughout the year.
* Plan and execute internal product launch events.
Market Analysis & Reporting
* Demonstrate an ROI on all activities undertaken.
* Deliver regular and informative reports on all activities undertaken, whilst reviewing and making recommendations for future activity.
* Monitor and report on competitor activity, market trends and opportunities.
Candidate Specification:
* Embodies the values of Wahl (UK) Limited.
* Educated to degree level or equivalent.
* Strong understanding of effective marketing communications and PR.
* Good understanding of the marketing funnel and how your work influences the customer journey.
* Extremely high standard of written and verbal communications, demonstrating a high attention to detail across all communications.
* Naturally creative mindset with an eye for developing new and exciting ways of presenting new and existing concepts.
* Works collaboratively and is a team player.
* Always aims to exceed customer expectations.
* Experience of working within a similar role within the consumer electronics retail sector.
* Experience of running successful marketing campaigns.
* Experience of planning and coordinating photo/video shoots.
* Experience of CRM software.
* Experience of WordPress or similar website CMS platform.
* Experience of working with Microsoft Suite.
Hours: 37.5 hours per week Monday to Friday 8:00 / 8:30am – 5:00pm
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