The Company is seeking a Chief Marketing Officer (CMO) to spearhead the development of successful, long-term digital marketing strategies. This pivotal role involves leading the entire marketing function, including traditional marketing campaigns, social media, promotions, and partnerships, with a focus on increasing footfall across all restaurants. The CMO will be responsible for formulating business growth strategies, creating a digital marketing roadmap, and managing the marketing budget to achieve growth targets. A key aspect of the role is to define and report on the performance of all marketing channels, lead customer segmentation, and ensure smart attribution modeling. The ideal candidate will have a strong background in hospitality and F&B, be highly strategic, commercially savvy, and brand-focused, with a proven track record in full mix marketing strategy.
The successful candidate for the CMO position at the company must have a background in hospitality and F&B, and be adept at looking beyond pure acquisition and performance marketing. They should be commercially sound, financially literate, and possess a strong mix of on and offline marketing strategy experience. The role requires a candidate who is experimental, a non-traditional thinker, and comfortable working outside their comfort zone. Experience in leading marketing analytics, ROI analysis, and a focus on data-driven decision-making is essential. The CMO will also be responsible for hiring and developing a team to support various marketing functions, including acquisition, retention, analytics, remarketing, content, CRM, and cross-departmental support. The ability to partner with product, engineering, and data science teams to drive marketing technology innovations is a key aspect of the role.
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