CDM Manager, Harrods London (UK)
Position
Christian Dior Couture offers more than a beautiful brand to our clients; we invite them to be part of the heritage, to share our passion for luxury and to be part of the Dior family. We look for the same desire in our employees, to have enthusiasm and passion about being part of the House of Dior.
We are currently seeking for a CDM Manager based in Harrods, London who will be responsible of managing and developing the CDM Strategy & VIP clients within the Department stores.
Job responsibilities
Responsibilities:
- Ensure the appropriate management of VIP Clients of Christian Dior, maximising their potential within your boutique.
- Increase client loyalty, with a special focus on local clientele, in all departments in conjunction with Department Managers and Client Development Ambassadors.
- Develop a portfolio of clients at VVIC and Elite level
- Fully manage all strategic, operational and creative planning of VIP events alongside the Events team.
- Propose and facilitate local events with ROI to increase customer loyalty.
- Follow up Client Indicators within Product Categories and leverage the Events or Animations planed.
- Develop and roll out operational tools to support the team within each department.
- Support the Events team from the creation to execution of client events.
- Ensure CRM capture rate remains consistently above 90%.
- Provide feedback to the Head Office CDM team for continuous improvement of data.
- Monitor results and profitability of all actions implemented.
- Work on improving client segmentation, profiling and targeting for any action in order to improve ROI
Ambassador of Dior
1. Be, at all times, a brand ambassador for Dior with all points of contact of the business
2. be it internally or externally by representing the brand in as many public/store events and activities, to promote Dior image, brand, service and products.
3. Attend all internal external events relating to the CDM actions.
Marketing awareness
· Be fully aware of the communication/global marketing calendar and strategies
· Familiar with both local and overseas market situations and trends.
Profile
· Excellent communication, public speaking and relationship building skills.
· Outstanding sense of customer service, sense of initiative and commercial creativity with fashion sensitivity.
· Strong sensitivity to the luxury products universe.
· Commercial mindset.
· Excellent use of excel and good analytical skills
· Previous experience within luxury fashion
· A passion for Christian Dior and our collections
· Strong knowledge of fashion and trends