Marketing Executive
£30,000 - £35,000pa + Hybrid working and competitive benefits
Guildford
Our fantastic client is seeking a forward thinking and proactive Marketing Executive to support a fast-growing global business. You'll be taking on this pivotal role to generate new business communications and manage inbound and outbound marketing efforts. This is a fantastic opportunity for a driven individual with a strong foundation in marketing and a keen interest in analytics and creativity.
Key Responsibilities will include:
Manage all inbound enquiries and lead nurturing using HubSpot
Create content-driven campaigns to attract potential clients (e.g., content downloads, lead magnets) and softly engage them.
Work with the wider team to develop strategies for lead engagement.
Track client needs and provide valuable insights to enhance the client experience.
Lead outbound marketing campaigns targeting high-value prospects globally, particularly in the US.
Develop a strategic prospecting campaign for a pre-identified client list, focusing on building and nurturing relationships.
Utilise tools like Excel, Lead Forensics, Lead Feeder, and LinkedIn to identify, engage, and convert leads.
Implement LinkedIn and advertised campaigns to reach target clients and enhance brand visibility.
Work closely with internal and BD teams to develop marketing strategies that align with business development objectives.
Set clear KPIs, track deliverables, and cont...