Job Description:
Are you a marketing professional considering a new role? We are working on an excellent opportunity for a Marketing Manager to join a leading pensions firm on a permanent basis.
The primary purpose of this role is to engage both external and internal audiences through targeted, relevant content and communications - raising the profile of the company amongst key groups.
Skills/Experience:
* Proven background in a marketing role.
* Demonstrable track record in successful project delivery.
* Professional marketing-related qualifications.
* First-class communication, leadership, stakeholder relationship management and the gravitas and presence to command immediate credibility at all levels.
* Strong collaborative working with internal and external stakeholders.
* Experience of leading strategic external and internal communications.
* Outstanding copy writing skills, attention to detail and an ability to deliver and edit high-quality and targeted content.
* Demonstrable commercial awareness.
* Creative thinking.
* Ability to lead and work with all stakeholders within the business to deliver.
Core Responsibilities:
* To work collaboratively with the Business Development Team, trustee directors and other key stakeholders in the formulation and delivery of the group's marketing strategy and associated deliverables.
* To own the multi-channel communications strategy for the business ensuring all products and business streams achieve the right levels of promotion.
* To lead on content generation and creation for the website plus other channels such as social and client comms.
* To act as the custodian for the website and ensure the site is performing across all metrics on the dashboard.
* To be accountable for the brand across all touchpoints.
* To oversee the firm's profile-raising activities for key audiences including events and conferences, external communications (including press, social media and client comms).
* To oversee the day-to-day management of the relationship with third party agencies such as the media relations agency and design agency.
* To manage marketing collateral for the business and the Centres of Excellence.
* To support the marketing of ‘new from existing' services and supporting on the delivery of white space initiatives.
* To oversee the marketing budget and allocate resources between projects.
* To take responsibility for managing internal communications.
* To lead on any paid media opportunities such as paid search and paid social.
* To manage, co-ordinate and develop the Marketing Executive, BD & Marketing Assistant and other members of the team as appropriate.
Benefits:
* A highly competitive salary
* Wider Benefits package
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