Job Title: Marketing Manager
Location: Birmingham City Centre (Hybrid role with 2 days a week in the office)
Salary: £45,000 per annum
Role Overview: To raise awareness and perception amongst international and national B2B audiences of the West Midlands as a desirable location for investment; leveraging a full mix of marketing channels to promote our proposition and support lead generation.
Main Responsibilities and Key Activities:
Create and manage marketing campaigns.
Convey key differentiators of our sector propositions to national and international B2B investor audiences.
Curate content across thought leadership, web, collateral, and social channels.
Develop content for a coordinated programme of events and webinars across key international markets to support the region's proposition.
Manage the identification and delivery of film and photography of key assets and opinion formers.
Identify opportunities for the celebration of the region, its businesses, and sector credentials; inform the development of the region's sector narrative.
Work with marketing and communications colleagues on programme activities and support the development of case studies, media comments, and briefings.
Ensure adherence to brand guidelines of all outputs.
Support BD colleagues on the engagement of key firms and on inward investment lead generation.
Work with partner organisations on the co-creation of activations.
When required, support across the business ...