Director of Communications & Digital Strategy
ControlAI is a non-profit organisation that works with a singular mission to prevent the development of unsafe superintelligence and secure a great future for humanity.
We develop policy and legislation; secure media coverage; produce high-quality videos and infographics; design and run effective digital and physical campaigns; organise events; and influence policymakers. In less than two years of operations, we have secured public support for our campaigns from high-ranking politicians, have authored draft bills for the UK and US, have created multiple viral videos, and have led international coalitions.
For example, since our founding in 2023, ControlAI has gathered over 25 UK lawmakers in acknowledging the risk of superintelligence, over 60 UK lawmakers in support of our policy to ban deepfakes across the supply chain, ensured foundation models were kept in scope in the EU AI Act against concerted corporate lobbying, and developed a comprehensive policy plan to address extinction risk from AI.
We are expanding our UK team and seeking a highly effective communications leader to build and scale our media and digital engagement on AI safety. This role reports up to the CEO and is responsible for managing a growing global team.
This role isn’t about communications-as-usual. It’s about driving growth, shaping narratives, and shifting public priorities at speed. The risks of superintelligent AI are rising, yet public and political awareness remains limited. This role is about changing that, making AI safety a first-tier public issue, converting attention into action, and building a movement that can win.
We’re looking for someone who thinks about communications like a growth marketer–obsessed with experimentation, reach, and results–and executes like a campaign strategist. Strong political instincts are a must.
Based in the UK, this is a global role that will oversee communications across the US, UK, and (eventually) Europe.
Key roles and responsibilities
* Lead the organisation’s communications efforts, developing targeted campaigns to raise the salience of extinction risks from superintelligence and related policy solutions.
* Own and scale digital engagement, growing our online presence across social platforms, testing and optimising content, and expanding our reach.
* Craft messaging for large audiences and make it stick, with the ability to tell how a message should be communicated on TikTok, Instagram Reels, or press–and how to prioritise between them.
* Manage press and media relations, securing high-profile coverage that positions ControlAI as a leading voice on AI safety.
* Lead a multidisciplinary creative team across content, design, video, and messaging, (including potential podcast and newsletter projects) with a clear eye toward impact.
* Use data to drive decisions by defining success metrics, measuring performance, iterating fast, and doubling down on what works.
Experience and skills expected of the post holder
* Proven experience leading comms, digital strategy, or growth campaigns in political, policy, or advocacy environments.
* Expertise in digital strategy and audience growth, particularly in political or policy-driven contexts (or around technical subjects).
* Deep understanding of what makes videos stand out across X, TikTok, YouTube, Instagram, and (sadly) LinkedIn, and how to tailor to an audience.
* Skilled team builder and manager, with experience leading creative teams to deliver against ambitious goals.
* Exceptional communicator who is clear, compelling, and confident when translating complex technical ideas for diverse audiences.”
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