Job Description
Reporting into the wider Global Marketing function, the Digital team supports Usborne’s global publishing and Usborne Community Partnerships teams in all aspects of digital marketing. This includes a platform of global websites (which you’ll find at usborne.com), and the UK website which is a key e-commerce channel for Usborne. In addition, the team manages social media, trade and consumer email, and provides digital marketing expertise to all other teams at Usborne.\nThe role\nWe are looking for a highly organised and data focused individual to join our Digital Team to be responsible for ensuring the smooth operation, usability and effectiveness of our global Usborne websites.\nThe successful candidate will be happy working across multiple systems and play a crucial role in optimising the customer journey on our website, ensuring our books are beautifully displayed and our content is up to date to maximise book sales and engagement.\nThe role will involve working with colleagues from across the entire Usborne business from book editors to metadata experts, therefore strong collaboration skills are essential.\nYou will have the opportunity to build new skills quickly in this role, so we are looking for someone who is eager to learn, proactive in solving problems and comfortable asking questions.
\nOther key tasks of this role include:\n - Building website pages and merchandising English language websites with new books and seasonal promotions.\n - Troubleshooting and resolving website issues such as website bugs, book information issues or user difficulties.\n - Working with Usborne’s website agency to develop and test new features and functionality, including writing requirements and user testing to ensure all developments improve the customer journey and experience.\n - Managing the feed between our book database and website.\n - Uploading additional content to websites including activity sheets, videos and audio content.\n - Managing website and internal search categories to ensure books are well merchandised and users can easily find relevant books.\n - Improving ranking of websites via search engine optimisation.\n - Building and running reports (in Google Analytics and other tools) to understand website and campaign performance.\n - Microsoft Excel reporting and data manipulation.\n - Presenting key website statistics and insights in monthly meetings.\n - Managing the eBook creation process including ensuring eBooks are compliant with new accessibility legislation.\n - Supporting colleagues who manage non-English language websites with technical expertise.