Job Summary
The Account Manager is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by:
1. Reflecting a credible and professional Brand image to all internal and external consumers at all times.
2. Maximising sales through selling, providing excellent service and maintaining retail standards.
3. Contributing to efficiencies by adhering to store, Brand, and Company Procedures and guidelines.
Sales and Service
1. Understand daily/weekly targets.
2. Ensure personal awareness of all additional sales avenues, including eventing, Omni, and digital channels.
3. Keep up to date with competitor activities and missed opportunities.
4. Utilise social media effectively, leveraging opportunities to drive the business and enhance the Brand image.
5. Deliver the Brand Strategy, ensuring the delivery of an effective local plan.
6. Plan and implement local marketing & events initiatives, aligned to Retailer activity.
7. Ensure excellence in service execution by implementing measures to continually improve service levels and create a zero consumer complaints mindset.
8. Be an Ambassador for the Brand, ensuring Brand values are represented and brought to life.
9. Manage refunds and complaints in line with Company guidelines, consulting with the Area Manager where appropriate.
10. Use digital tools to maintain up-to-date knowledge.
11. Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
12. Develop up-to-date knowledge of products to ensure an industry-leading experience that meets consumer needs.
Operations
1. Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
2. Review retail standards daily, ensuring they are maintained to the required standard.
3. Ensure deliveries, stock movements, and associated administration are completed within agreed Company timeframes.
4. Action all auditable processes and administration according to Company guidelines and take corrective action in highlighted areas of risk.
5. Fulfill all information requests accurately and within deadlines.
6. Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly.
7. Create and maintain a safe working environment for consumers, ensuring adherence to Company and Retailer Policies and Procedures.
8. Ensure all health & safety responsibilities and operational activities achieve a minimum overall grading of ‘Acceptable’ during audits.
Commerciality
1. Manage daily replenishment, taking appropriate action where necessary.
2. Maximise sales performance by utilising all commercial reports before making decisions.
3. Plan and deliver the visual merchandising layout to guidelines and within agreed timescales.
4. Identify stock package issues, taking corrective action and informing the Area Manager when necessary.
5. Effectively manage all promotions and discounts in line with Company guidelines.
6. Identify trends and suggest enhancements to product performance.
Qualifications
Essential
1. Experience in a fast-paced retail and/or consumer-facing environment.
2. Ability to drive self-development.
3. Commercial understanding and awareness of the industry.
4. Effective communication, organisation, and prioritisation skills.
Job: Retail - Store
Primary Location: Europe, Middle East, Africa-GB-ENG-Gateshead
Job Type: Standard
Schedule: Full-time
Shift: Variable
Job Number: 2413789
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
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