Become a change maker and join Node4.
Node4 has a committed, talented, and diverse workforce that is growing all the time, but as we expand through our own growth and acquisitions, we never lose sight of the most important part of our business - our people. We want you to grow, learn, and evolve alongside us.
So, whether you're just starting out in your career or looking to progress as an industry professional, Node4 has a place for you.
About the role
The SEM Digital Marketing Specialist is responsible for managing and optimising paid search campaigns to drive targeted traffic and lead generation. Using platforms like Google Ads and LinkedIn ads, this role involves creating and executing search engine marketing strategies, managing budgets, and optimising ad performance. Collaboration with the broader marketing team to align paid search efforts with overall business objectives, ensuring campaigns effectively reach and convert potential customers.
What will you bring?
1. Proficiency in Google Ads and LinkedIn ads, with the ability to manage search campaigns, create ads, and optimise for conversions.
2. Strong understanding of keyword research and competitive analysis to identify valuable search terms.
3. Experience in paid search campaign management, including budget allocation, bid management, and ad optimization.
4. A/B testing and data analysis skills to optimise ads, keywords, and landing pages for maximum performance.
5. Knowledge of SEO best practices, as SEM and SEO often work together to enhance online visibility.
6. Familiarity with remarketing and retargeting strategies to engage past website visitors and increase conversions.
7. Experience managing Google Ads and Bing Ads campaigns, including keyword research and ad optimisation.
8. Proven track record in budget management for SEM campaigns, maximizing ROI through effective spend allocation.
9. Experience with A/B testing of ads, landing pages, and other elements to enhance conversion rates.
What can we offer you?
* Hybrid Working
* Private Medical Insurance or Company Paid Health Cash Plan
* Employee Assistance Program
* 25 days holidays plus your birthday off
* Option to purchase additional holiday (up to 5 days)
* Company Pension Scheme
* Life Assurance x 4
* A diverse workforce
* Employee investment with Node4 training Academy
* Family savings and shopping discounts through the Node4 benefits portal.
* Discounted Gym Membership
* Modern facilities with open and welcoming breakout areas
* Company Social events
* Never ending supply of hot and cold drinks, biscuits, sweets, and fruit
Why join Node4?
Founded in 2004, Node4 has experienced exceptional growth and success over the years. From an office in Derby to locations nationwide. From three people to a workforce of over 1200. We believe that our people are the driving force behind our success. We are a vibrant, passionate, and diverse team committed to providing exceptional service as standard. We are proud of our employees and the environment that reflects our core business values of Passion, Innovation, and Trust.
Node4 is the place to be if you are passionate about technology and providing exceptional service while developing your career within a welcoming and evolving company.
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